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Journal of Digital Marketing and Communication (JDMC)

Open Access (OA) Journal

Journal of Digital Marketing and Communication (e-ISSN: 2809-1736) is an international, scientific, peer-reviewed, open-access journal that publishes conceptual papers, empirical studies, and short essays in areas such as social media marketing, communication, digital economy, smart tourism, smart cities, e-business, transmedia storytelling, and other closely related disciplines. The journal is published biannually (June and December) online by Tecno Scientifica and is supported by The Society of Tropical Science and Technology. Open Access — free for readers and authors, with no article processing charges (APC). High Visibility: indexed within CrossRef, Google Scholar and many other databases. Rapid Publication: manuscripts are peer-reviewed and a first decision is provided to authors approximately 3 weeks after submission. About JDMC journal | All volumes & issues

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Search Parameters:
Keyword = Social Media
Journal = Journal of Digital Marketing and Communication
Found 23 items.
The Role of Social Media in Enhancing Communication and Collaboration in Business

Author(s): Ifeanyi Okonkwo, Hisham Abubaker Awad
8360 views | Pages: 19-27

The Effect of Uploads on Folkative on the Fulfillment of Information for Z Generation

Author(s): Nelfina Darmawan, Dini Safitri, K.Y.S. Putri, Marisa Puspita Sary, Maulina Larasati Putri, Vera Wijayanti Sutjipto
405 views | Pages: 70-77

Effects of Social Media in Tourism Marketing: Outlook on User Generated Content

Author(s): Santus Kumar Deb, Nandita Mallik
2731 views | Pages: 49-65

Uses and Gratification Theory in TikTok as Social Media Marketing Platform: Seen from Market Player View

Author(s): Praventyasari Mutiara, Kinkin Yuliaty Subarsa Putri
10233 views | Pages: 1-11

Influence of Advertising on Platform YouTube on Interest in Buying Netflix Services Products

Author(s): Muhammad Alfian Aryadi, Dini Safitri, Kinkin Yuliaty Subarsa Putri
550 views | Pages: 78-85

Robert N. Entman’s Framing Analysis of the Final Presidential Debate on Social Welfare in Cnnindonesia.com and Tempo.co (February 4-5, 2024)

Author(s): Natasya Ananda Rheta Sitanggang, Kinkin Yuliaty Subarsa Putri, Nada Arina Romli
604 views | Pages: 1-14

The Influence of Media Exposure to the Final Presidential Debate Program in 2024 on Net TV Channel on the Attitudes of Voters in Jakarta

Author(s): Amanda Kanary Putri, Kinkin Yuliaty Subarsa Putri, Vera Wijayanti Sutjipto
597 views | Pages: 1-6

Beyond the Hype: Social Media Marketing and Purchase Intention in the Indian Cosmetic Industry

Author(s): Liya Peter, John Mathew, Christy George Mannaly Joseph
364 views | Pages: 130-143

The Relationship of Digital Marketing Advertising Strategies with Television Advertising Jingles in Increasing Brand Awareness on Shopee

Author(s): Muhammad Alwan Fadhiilah, Kinkin Yuliaty Subarsa Putri, Marisa Puspita Sary
433 views | Pages: 66-81

The Role of Influencer Marketing in Building Authentic Brand Relationships Online

Author(s): Ifeanyi Okonkwo, Emmanuel Namkoisse
13160 views | Pages: 81-90

The Influence of Brand Ambassador Red Velvet on Purchase Decision of BNI Tapcash

Author(s): Anggito Priyambodo, Kinkin Yuliaty Subarsa Putri Putri, Vera Wijayanti Sutjipto
551 views | Pages: 26-33

Political Branding of Prabowo Subianto in Instagram During the Presidential Campaign in 2024

Author(s): Totok Ony Wijanarko, Yori Dwi Bari Agusta, Edison Bonartua Hutapea, Zulfikar Mufti, Amanda Kanary Putri
745 views | Pages: 34-47

Artificial Intelligence and the Future of Online Marketing: Emerging Pathways and Consumer Experiences

Author(s): Amina K. Otieno, Emmanuel J. Mwakalukwa, Faith N. Wanjiru
141 views | Pages: 162-169

Reciprocal Dynamics: How Ad-views and Ad-shares Reinforce Each Other

Author(s): Chang-Won Choi
366 views | Pages: 96-113

The Effect of Organizational Communication on Employee Work Motivation in the State-Owned Sector

Author(s): Luthfi Fazli, Muhammad Fikri Akbar, Sandy Allifiansyah
531 views | Pages: 15-25

Revolutionizing Retail: A Mini Review of E-commerce Evolution

Author(s): Charles Ntumba, Samuel Aguayo, Kamau Maina
6540 views | Pages: 100-110

The Effect of Starbucks Reward Marketing Communications on Instagram @starbucksindonesia on Followers Buying Interest

Author(s): Muhammad Yoga Farhan, Elisabeth Nugrahaeni, K.Y.S. Putri
696 views | Pages: 86-94

Exploring the Role of Communication in Enhancing the Gastronomic Tourism Experience

Author(s): Grace Mwangi, Joseph Mwalongo
1456 views | Pages: 28-35

1 - 23 of 23 items