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Article | Journal of Digital Marketing and Communication | Volume 5 - Issue 1 - 2025 | 1-14 | https://doi.org/10.53623/jdmc.v5i1.545
© 2025 by the author(s), and is licensed under the Creative Commons Attribution 4.0 International (CC BY 4.0) License Creative Commons Attribution 4.0 International (CC BY 4.0) License

Robert N. Entman’s Framing Analysis of the Final Presidential Debate on Social Welfare in Cnnindonesia.com and Tempo.co (February 4-5, 2024)

Author(s): Natasya Ananda Rheta Sitanggang , Kinkin Yuliaty Subarsa Putri , Nada Arina Romli
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Department of Communication Science, Faculty of Social Science and Law, Universitas Negeri Jakarta, Jakarta, Indonesia

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Journal of Digital Marketing and Communication

Volume 5 - Issue 1 - 2025

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Indonesia, as a democratic country, routinely held presidential and regional elections every five years in accordance with Law Number 7 of 2017. The presidential candidate debate, as part of the election process and broadcast through various media, was one of the events the public eagerly anticipated. Media coverage, especially through online platforms such as Tempo.co and Cnnindonesia.com, played an important role in shaping public opinion through news framing. This study aimed to apply Robert N. Entman's framing analysis to compare how Tempo.co and Cnnindonesia.com framed the news of the final presidential debate on social welfare using qualitative descriptive methods. The findings of this study showed that the online media Cnnindonesia.com focused more on the details of specific programs and their substance, providing in-depth information that helped readers understand the free meal program comprehensively. In contrast, Tempo.co focused more on the verbal dynamics and interactions between candidates, with an emphasis on negative statements and responses. Thus, the construction of reality or framing carried out by the media impacted readers' perceptions of the presidential candidates through the debate program.

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SUBMITTED: 22 November 2024
ACCEPTED: 06 January 2025
PUBLISHED: 17 January 2025
SUBMITTED to ACCEPTED: 45 days
DOI: https://doi.org/10.53623/jdmc.v5i1.545

Cite this article
Sitanggang, N. A. R., Putri, K. Y. S. ., & Romli, N. A. . (2025). Robert N. Entman’s Framing Analysis of the Final Presidential Debate on Social Welfare in Cnnindonesia.com and Tempo.co (February 4-5, 2024). Journal of Digital Marketing and Communication, 5(1), 1–14. https://doi.org/10.53623/jdmc.v5i1.545
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