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Article | Journal of Digital Marketing and Communication | Volume 5 - Issue 1 - 2025 | 48‒65 | https://doi.org/10.53623/jdmc.v5i1.641
© 2025 by the author(s), and is licensed under the Creative Commons Attribution 4.0 International (CC BY 4.0) License Creative Commons Attribution 4.0 International (CC BY 4.0) License

The Relationship Between Disaster Communication Through @bpbddkijakarta Instagram Account on Gen Z's Preparedness Attitudes in Facing Potential Floods in DKI Jakarta

Author(s): Oot Hotimah ORCID https://orcid.org/0000-0001-8265-1154 , Natasya Ananda Rheta Sitanggang
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Faculty of Social Sciences and Law, Universitas Negeri Jakarta, Rawamangun, East Jakarta City, Indonesia

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Journal of Digital Marketing and Communication

Volume 5 - Issue 1 - 2025

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Floods are a common disaster in Jakarta due to its lowland topography and the presence of 13 major rivers, which are further exacerbated by land subsidence and climate change. Effective disaster communication is essential to enhance public preparedness and mitigate flood impacts. This study examines the relationship between disaster communication through the official Instagram account of BPBD DKI Jakarta (@bpbddkijakarta) and the preparedness attitudes of Gen Z in facing potential floods in Jakarta. The study employed a quantitative approach with a survey method, involving 99 respondents aged 18–25 years who are active Instagram users and have viewed the @bpbddkijakarta reel posted on January 26, 2025. Data were collected using a structured questionnaire with 38 items measuring disaster communication and 21 items measuring preparedness attitudes, analyzed using Pearson’s Product-Moment correlation test. The results show a significant positive relationship between disaster communication and preparedness attitudes (r = 0.769, p < 0.01), with disaster communication explaining 59% of the variance in preparedness attitudes. The findings suggest that improving content quality and fostering two-way interaction on social media could further strengthen disaster preparedness among young people in Jakarta. 

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SUBMITTED: 22 March 2025
ACCEPTED: 19 April 2025
PUBLISHED: 28 April 2025
SUBMITTED to ACCEPTED: 28 days
DOI: https://doi.org/10.53623/jdmc.v5i1.641

Cite this article
Hotimah, O., & Sitanggang, N. A. R. (2025). The Relationship Between Disaster Communication Through @bpbddkijakarta Instagram Account on Gen Z’s Preparedness Attitudes in Facing Potential Floods in DKI Jakarta. Journal of Digital Marketing and Communication, 5(1), 48‒65. https://doi.org/10.53623/jdmc.v5i1.641
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