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Journal of Digital Marketing and Communication (JDMC)

Open Access (OA) Journal

Journal of Digital Marketing and Communication (e-ISSN: 2809-1736) is an international, scientific, peer-reviewed, open-access journal that publishes conceptual papers, empirical studies, and short essays in areas such as social media marketing, communication, digital economy, smart tourism, smart cities, e-business, transmedia storytelling, and other closely related disciplines. The journal is published biannually (June and December) online by Tecno Scientifica and is supported by The Society of Tropical Science and Technology. Open Access — free for readers and authors, with no article processing charges (APC). High Visibility: indexed within CrossRef, Google Scholar and many other databases. Rapid Publication: manuscripts are peer-reviewed and a first decision is provided to authors approximately 3 weeks after submission. About JDMC journal | All volumes & issues

			View Volume 5  - Issue 2 - 2025
DOI: https://doi.org/10.53623/jdmc.v5i2
30 December 2025
5 articles
1375 views

Reciprocal Dynamics: How Ad-views and Ad-shares Reinforce Each Other

Author(s): Chang-Won Choi
Article | 316 views | Pages: 96-`113

Beyond the Hype: Social Media Marketing and Purchase Intention in the Indian Cosmetic Industry

Author(s): Liya Peter, John Mathew, Christy George Mannaly Joseph
Article | 248 views | Pages: 130-143

Generation Z’s Response to YouTube Non-Skippable Ads: Exploring Determinants of Purchase Intention in Sri Lanka

Author(s): Udakotuwa Gedarage Buddhika Darshani Samarasinghe, Weeramandappa Dewayalage Niranjala Shyamali Mendis Tennakoon, Kamal Padmasiri Thakshila Sajeewani
Article | 202 views | Pages: 144-161

Artificial Intelligence and the Future of Online Marketing: Emerging Pathways and Consumer Experiences

Author(s): Amina K. Otieno, Emmanuel J. Mwakalukwa, Faith N. Wanjiru
Short Reports | 57 views | Pages: 162-169