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Journal of Digital Marketing and Communication

Journal Description

Journal of Digital Marketing and Communication

Journal of Digital Marketing and Communication (e-ISSN: 2809-1736) is an international, scientific, peer-reviewed, open-access journal for conceptual, empirical, and short essays in the areas of social media marketing, communication, digital economy, smart tourism, smart cities, e-business, transmedia storytelling, and other closely related disciplines published biannually (June and December) online by Tecno Scientifica.

Open Access
e-ISSN: 2809-1736
Recent Articles
Recent Articles
Digital Literacy Hoax Information in Indonesian Tourism Area
by K. Y.S. Putri, Vera Wijayanti Sutjipto, Wiratri Anindhita, Nada Arina Romli, Yesi Andriani, Diva Rheva Deianeira

J. Digit. Mark. Commun. 2022, 2(1), pp 1-11; - 6 May 2022

The COVID-19 pandemic has drastically reduced tourism in Indonesia. Information, both legal and unclear, is milling about in cyberspace. Researchers are concerned with this problem by asking research questions about how much influence digital literacy has on attitudes toward responding to hoax news in new media. The purpose of the study was to determine the effect of digital literacy on attitudes toward responding to hoax news in new media. The concepts used are digital literacy, new media, and audience attitudes in responding to information in new media. Previous research has assisted this research in supporting this research. Questionnaires were distributed to the respondents in this study, accompanied by several interviews with several sources. The results of the validity and reliability tests of this study were good enough that they could proceed to the next statistical stage. The results of the descriptive research are positive. The condition of the COVID-19 pandemic has made tourism in Indonesia worse for tourist areas. Hoax information has made the area worse both economically and on the other hand. The relationship between digital literacy and the respondents' attitudes in this study is strong. The null hypothesis in this study was rejected, so the alternative research hypothesis was accepted. The novelty in this study is that the relationship between the two variables is in a pandemic condition that has lasted for two years in Indonesia. The impact of this pandemic has made tourist areas in Indonesia very problematic for the economy and people's lives. Suggestions for research include: additional research can describe or add additional analysis in solving societal problems. Full text

Empowerment of Family Communications in Engagement Effectiveness of Family Members in Pandemic Times
by S. Bekti Istiyanto, Ifan Iskandar, Maulina Larasati Putri, Kiki Dwi Arviani, Hana Hanifah

J. Digit. Mark. Commun. 2022, 2(1), pp 12-19; - 6 May 2022

Families are essential to a healthy and prosperous society. During a pandemic, the family's role in the development of family elements is diminished. The research question is whether family communication exists regarding family members' engagement during a pandemic. The study's objective was to ascertain the effect of family communication on family members' involvement during a pandemic. The term "family communication" refers to the exchange of information between family members and the involvement of family members. The researchers distributed validated and reliable questionnaires to respondents. The findings of this study indicate that family communication has a strong correlation with family member involvement. In this study, the null hypothesis was rejected. As a result, the alternative research hypothesis was accepted. All aspects of family communication that have a positive value, such as words, gestures, voice intonation, actions to instill hope, expressions, and mutual understanding, have a strong relationship with the two variables.The research concludes and suggests that all family communication components possess positive descriptive elements and thus exert a strong influence on family members' participation in this study.  Full text

Open Access Short Reports
The An Understanding of How Stakeholder Relationships May Affect the Reputation of a Corporation
by Clement Lee Wei Siang

J. Digit. Mark. Commun. 2022, 2(1), pp 20-24; - 6 May 2022

This study aimed to examine the relationship between stakeholder relationships and a company's reputation in the field of public relations. Responses from industry stakeholders in public relations were analyzed using an interview-based qualitative research technique. There were a few particular aspects that were examined in terms of corporate reputation, such as stakeholder management, stakeholder communication, stakeholder power analysis, corporate reputation, mutual trust, and reputation and stakeholders. From the study, it was discovered that trust between the corporation and its stakeholders creates value and loyalty for better and stronger strategic decision-making. Full text

Open Access Short Reports
Impacts of Public Relations on Corporate Reputation
by Jing Wun Lee

J. Digit. Mark. Commun. 2022, 2(1), pp 30-36; - 17 June 2022

This article reviews the impact of public relations on corporate reputation in the contemporary corporate environment. A favorable reputation enables businesses to maintain a competitive advantage. In order to achieve long-term success, it is essential for businesses to establish and preserve a positive reputation. This report used real-world examples to illustrate how effective communication aids in reputation management. In addition, this essay is dependent on conjectures and an interview with an experienced Public Relations practitioner. Nonetheless, there are a number of ways for firms to communicate with their stakeholders more effectively in order to develop a positive corporate reputation. Most crucially, firms require Public Relations professionals to aid in establishing and maintaining connections with various stakeholder groups. Consequently, it is essential for firms to identify and comprehend their key stakeholders, as well as employ effective communication tactics, in order to maintain a positive reputation. Full text

Open Access Short Reports
Corporate Reputation: Building and Mantaining
by Abraham Chuang-Chyi Tiong

J. Digit. Mark. Commun. 2022, 2(1), pp 25-29; - 17 June 2022

Within the context of a corporation, this research investigated how to construct and preserve a positive corporate reputation. Interview-based qualitative research methods were utilized to compile the information that was acquired from public relations experts working in the PR area. The purpose of this study is to investigate whether or not there are any connections between company reputation and stakeholder management. In addition, research has been carried out to discover the best way to develop communication strategies with the various sorts of stakeholders. In-depth primary research was conducted with a carefully selected respondent with the purpose of gaining an understanding of how businesses and other organizations construct and preserve their corporate reputations. The respondent was selected to ensure that the feedback obtained would be of a high quality and would reflect insight from a position that is rarely presented in public. In order to guarantee the reliability of the findings, conclusions were drawn based on the information obtained from the interviewee in addition to the findings of a number of other research and journal articles. Full text