Dear esteemed Academicians,

We are pleased to deliver the table of contents alert for Journal of Digital Marketing and Communication. Volume 5, Issue 2 is now available on Journal of Digital Marketing and Communication

In this volume:

Choi, C.-W. (2025). Reciprocal Dynamics: How Ad-views and Ad-shares Reinforce Each Other. Journal of Digital Marketing and Communication, 5(2), 96–113. https://doi.org/10.53623/jdmc.v5i2.719

Louati, F., Ben Abdallah, N., & Damak, M. (2025). Engaging Hearts and Minds: Examining Narrative Transportation and Its Impact on Affective Engagement, Purchase Intention, and Online Brand Advocacy. Journal of Digital Marketing and Communication, 5(2), 114–129. https://doi.org/10.53623/jdmc.v5i2.770

Peter, L., Mathew, J., & George Mannaly Joseph , C. (2025). Beyond the Hype: Social Media Marketing and Purchase Intention in the Indian Cosmetic Industry. Journal of Digital Marketing and Communication, 5(2), 130–143. https://doi.org/10.53623/jdmc.v5i2.834

Samarasinghe, U. G. B. D. ., Tennakoon, W. D. N. S. M. ., & Sajeewani, K. P. T. . (2025). Generation Z’s Response to YouTube Non-Skippable Ads: Exploring Determinants of Purchase Intention in Sri Lanka. Journal of Digital Marketing and Communication, 5(2), 144–161. https://doi.org/10.53623/jdmc.v5i2.799

Otieno, A. K., Mwakalukwa, E. J., & Wanjiru, F. N. (2025). Artificial Intelligence and the Future of Online Marketing: Emerging Pathways and Consumer Experiences. Journal of Digital Marketing and Communication, 5(2), 162–169. https://doi.org/10.53623/jdmc.v5i2.868

Turki Makni, A. (2025). Towards a Phygital Experience: Analyzing the Role of Virtual Tourism in the Attractiveness of Island Territories. Journal of Digital Marketing and Communication, 5(2), 170−183. https://doi.org/10.53623/jdmc.v5i2.905

Chaabane, K., & Rym Bouzaabia. (2025). Effect of Video Type on the Intention to Follow the Influencer’s Advice on Tik Tok: Moderating Role of the Need for Humor. Journal of Digital Marketing and Communication, 5(2), 184−198. https://doi.org/10.53623/jdmc.v5i2.937

Thanks

Regards,

JDMC Editorial