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Journal of Digital Marketing and Communication

Journal of Digital Marketing and Communication (JDMC)

Open Access (OA) Journal

Journal of Digital Marketing and Communication (e-ISSN: 2809-1736) is an international, scientific, peer-reviewed, open-access journal that publishes conceptual papers, empirical studies, and short essays in areas such as social media marketing, communication, digital economy, smart tourism, smart cities, e-business, transmedia storytelling, and other closely related disciplines. The journal is published biannually (June and December) online by Tecno Scientifica and is supported by The Society of Tropical Science and Technology. Open Access — free for readers and authors, with no article processing charges (APC). High Visibility: indexed within CrossRef, Google Scholar and many other databases. Rapid Publication: manuscripts are peer-reviewed and a first decision is provided to authors approximately 3 weeks after submission. About JDMC journal | All volumes & issues

8 December 2024

Dear esteemed Academicians,

We are pleased to deliver the table of contents alert for Journal of Digital Marketing and Communication. Volume 5, Issue 2 is now available on Journal of Digital Marketing and Communication

In this volume:

Choi, C.-W. (2025). Reciprocal Dynamics: How Ad-views and Ad-shares Reinforce Each Other. Journal of Digital Marketing and Communication, 5(2), 96–113. https://doi.org/10.53623/jdmc.v5i2.719

Louati, F., Ben Abdallah, N., & Damak, M. (2025). Engaging Hearts and Minds: Examining Narrative Transportation and Its Impact on Affective Engagement, Purchase Intention, and Online Brand Advocacy. Journal of Digital Marketing and Communication, 5(2), 114–129. https://doi.org/10.53623/jdmc.v5i2.770

Peter, L., Mathew, J., & George Mannaly Joseph , C. (2025). Beyond the Hype: Social Media Marketing and Purchase Intention in the Indian Cosmetic Industry. Journal of Digital Marketing and Communication, 5(2), 130–143. https://doi.org/10.53623/jdmc.v5i2.834

Samarasinghe, U. G. B. D. ., Tennakoon, W. D. N. S. M. ., & Sajeewani, K. P. T. . (2025). Generation Z’s Response to YouTube Non-Skippable Ads: Exploring Determinants of Purchase Intention in Sri Lanka. Journal of Digital Marketing and Communication, 5(2), 144–161. https://doi.org/10.53623/jdmc.v5i2.799

Otieno, A. K., Mwakalukwa, E. J., & Wanjiru, F. N. (2025). Artificial Intelligence and the Future of Online Marketing: Emerging Pathways and Consumer Experiences. Journal of Digital Marketing and Communication, 5(2), 162–169. https://doi.org/10.53623/jdmc.v5i2.868

Turki Makni, A. (2025). Towards a Phygital Experience: Analyzing the Role of Virtual Tourism in the Attractiveness of Island Territories. Journal of Digital Marketing and Communication, 5(2), 170−183. https://doi.org/10.53623/jdmc.v5i2.905

Chaabane, K., & Rym Bouzaabia. (2025). Effect of Video Type on the Intention to Follow the Influencer’s Advice on Tik Tok: Moderating Role of the Need for Humor. Journal of Digital Marketing and Communication, 5(2), 184−198. https://doi.org/10.53623/jdmc.v5i2.937

Thanks

Regards,

JDMC Editorial