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Journal of Digital Marketing and Communication (JDMC)

Open Access (OA) Journal

Journal of Digital Marketing and Communication (e-ISSN: 2809-1736) is an international, scientific, peer-reviewed, open-access journal that publishes conceptual papers, empirical studies, and short essays in areas such as social media marketing, communication, digital economy, smart tourism, smart cities, e-business, transmedia storytelling, and other closely related disciplines. The journal is published biannually (June and December) online by Tecno Scientifica and is supported by The Society of Tropical Science and Technology. Open Access — free for readers and authors, with no article processing charges (APC). High Visibility: indexed within CrossRef, Google Scholar and many other databases. Rapid Publication: manuscripts are peer-reviewed and a first decision is provided to authors approximately 3 weeks after submission. About JDMC journal | All volumes & issues

			View Volume 3  - Issue 2 - 2023
Cover Story (view full-size image):

All articles in this issue (1 original research article and 4 review articles) were authored/co-authored by 14 authors from 9 countries (Bangladesh, Morocco, Algeria, Kenya, Congo, Cameroon, Nigeria, Central African Republic, and Angola).

DOI: https://doi.org/10.53623/jdmc.v3i2
29 December 2023
5 articles
33688 views

Effects of Social Media in Tourism Marketing: Outlook on User Generated Content

Author(s): Santus Kumar Deb, Nandita Mallik
Article | 2582 views | Pages: 49-65

Localization and Global Marketing: Adapting Digital Strategies for Diverse Audiences

Author(s): Ifeanyi Okonkwo, John Mujinga, Emmanuel Namkoisse, Adrien Francisco
Review | 10685 views | Pages: 66-80

Revolutionizing Tourism: Harnessing the Power of IoT in Smart Destinations

Author(s): Smail Farid, Mohamed Ayoub Boudia, Grace Mwangi
Review | 1264 views | Pages: 91-99

Revolutionizing Retail: A Mini Review of E-commerce Evolution

Author(s): Charles Ntumba, Samuel Aguayo, Kamau Maina
Review | 6358 views | Pages: 100-110

The Role of Influencer Marketing in Building Authentic Brand Relationships Online

Author(s): Ifeanyi Okonkwo, Emmanuel Namkoisse
Review | 12799 views | Pages: 81-90