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Journal of Digital Marketing and Communication (JDMC)

Open Access (OA) Journal

Journal of Digital Marketing and Communication (e-ISSN: 2809-1736) is an international, scientific, peer-reviewed, open-access journal for conceptual, empirical, and short essays in the areas of social media marketing, communication, digital economy, smart tourism, smart cities, e-business, transmedia storytelling, and other closely related disciplines published biannually (June and December) online by The Society of Tropical Science and Technology and Tecno Scientifica. Open Access — free for readers and authors, with no article processing charges (APC). High Visibility: indexed within CrossRef, Google Scholar and many other databases. Rapid Publication: manuscripts are peer-reviewed and a first decision is provided to authors approximately 3 weeks after submission. About JDMC journal | All volumes & issues

			View Volume 3  - Issue 2 - 2023
DOI: https://doi.org/10.53623/jdmc.v3i2
29 December 2023
5 articles
11517 views

Effects of Social Media in Tourism Marketing: Outlook on User Generated Content

Author(s): Santus Kumar Deb, Nandita Mallik
Article | 886 views

Revolutionizing Tourism: Harnessing the Power of IoT in Smart Destinations

Author(s): Smail Farid, Mohamed Ayoub Boudia, Grace Mwangi
Review | 438 views

Revolutionizing Retail: A Mini Review of E-commerce Evolution

Author(s): Charles Ntumba, Samuel Aguayo, Kamau Maina
Review | 2767 views

The Role of Influencer Marketing in Building Authentic Brand Relationships Online

Author(s): Ifeanyi Okonkwo, Emmanuel Namkoisse
Review | 4476 views

Localization and Global Marketing: Adapting Digital Strategies for Diverse Audiences

Author(s): Ifeanyi Okonkwo, John Mujinga, Emmanuel Namkoisse, Adrien Francisco
Review | 2950 views