Skip to main content
Search for Articles:
Journal of Digital Marketing and Communication
Share

Open Access Review

Revolutionizing Tourism: Harnessing the Power of IoT in Smart Destinations

by Smail Farid 1 , Mohamed Ayoub Boudia 2 , Grace Mwangi 3
1 Cadi Ayyad University of Marrakech, Marrakesh, Morocco
2 Faculty of Economics, University Ibn- Khaldoun, Tiaret, Algeria
3 School of Humanities and Social Sciences, Kenyatta University, Nairobi, Kenya

SUBMITTED: 25 November 2023; ACCEPTED: 22 December 2023; PUBLISHED: 25 December 2023

Submission to final decision takes 26 days.


Get rights and content
Creative Commons Attribution 4.0 International License

Abstract

Abstract

The convergence of technology and travel has given rise to the paradigm of smart destinations, fueled by the transformative force of the Internet of Things (IoT). This review paper delves into the revolutionary impact of IoT on tourism, specifically focusing on the concept of smart destinations. Smart Hotels, exemplifying this paradigm shift, redefine the guest experience through seamless technology integration. Smart room controls, driven by IoT, intuitively respond to guest preferences, transforming the traditional stay into a personalized and efficient encounter. Transportation undergoes a parallel transformation through connected transportation, where IoT innovations reshape global mobility. From smart airports to intelligent traffic management systems, the integration of IoT ensures seamless and efficient travel experiences for both passengers and goods. Wearable devices further enhance the tourism experience, with smart tour guides leading the way. Wearables provide real-time information and personalized recommendations, with smart glasses employing augmented reality (AR) to overlay digital information onto the physical world. This hands-free approach enriches tourist exploration of historical sites and museums. In popular tourist attractions, IoT-enabled experiences redefine engagement. From smart museums to AR tours and interactive exhibits, the integration of IoT technologies enhances how visitors interact with cultural landmarks, creating immersive and technologically enriched tourism experiences. This review explores the multifaceted intersections of IoT and tourism, offering insights into current trends and future prospects in this dynamic space.

Next article

Keywords: Smart destinations; Internet of Things (IoT); tourism technology; connected transportation; wearable device

Creative Commons Attribution 4.0 International (CC BY 4.0) License
© 2023 Smail Farid, Mohamed Ayoub Boudia, Grace Mwangi. This is an open access article distributed under the Creative Commons Attribution 4.0 International (CC BY 4.0) License which permits unrestricted use, distribution, and reproduction in any medium, provided the original work is properly cited.

Share and Cite

ACS Styles
APA Styles
Farid, S. ., Boudia, M. A. ., & Mwangi, G. (2023). Revolutionizing Tourism: Harnessing the Power of IoT in Smart Destinations. Journal of Digital Marketing and Communication, 3(2), 91–99. https://doi.org/10.53623/jdmc.v3i2.360
MLA Styles
Find Other Styles

Tiwari, S.; Rosak-Szyrocka, J.; Żywiołek, J. (2022). Internet of Things as a Sustainable Energy Management Solution at Tourism Destinations in India. Energies , 15, 2433. https://doi.org/10.3390/en15072433.

Popova, P.; Marinova, K.; Popov, V. (2023). Internet of Things and Big Data Analytics for Risk Management in Digital Tourism Ecosystems. Risks, 11, 180. https://doi.org/10.3390/risks11100180.

Giotis, G.; Papadionysiou, E. (2022). The Role of Managerial and Technological Innovations in the Tourism Industry: A Review of the Empirical Literature. Sustainability, 14, 5182.

Pradhan, M.K.; Oh, J.; Lee, H. (2018). Understanding Travelers’ Behavior for Sustainable Smart Tourism: A Technology Readiness Perspective. Sustainability, 10, 4259. https://doi.org/10.3390/su10114259.

Chen, M.; Jiang, Z.; Xu, Z.; Shi, A.; Gu, M.; Li, Y. (2022). Overviews of Internet of Things Applications in China’s Hospitality Industry. Processes, 10, 1256. https://doi.org/10.3390/pr10071256.

Han, D.; Hou, H.; Wu, H.; Lai, J.H.K. (2021). Modelling Tourists’ Acceptance of Hotel Experience-Enhancement Smart Technologies. Sustainability, 13, 4462. https://doi.org/10.3390/su13084462.

Wynn, M.; Jones, P. (2022). IT Strategy in the Hotel Industry in the Digital Era. Sustainability, 14, 10705. https://doi.org/10.3390/su141710705.

Wynn, M.; Lam, C. (2023). Digitalisation and IT Strategy in the Hospitality Industry. Systems, 11, 501. https://doi.org/10.3390/systems11100501.

Ghani, B.; Zada, M.; Memon, K.R.; Ullah, R.; Khattak, A.; Han, H.; Ariza-Montes, A.; Araya-Castillo, L. (2022). Challenges and Strategies for Employee Retention in the Hospitality Industry: A Review. Sustainability, 14, 2885. https://doi.org/10.3390/su14052885.

Gelbman, A. (2021). Tourist Experience and Innovative Hospitality Management in Different Cities. Sustainability, 13, 6578. https://doi.org/10.3390/su13126578.

Baláž, M.; Kováčiková, K.; Vaculík, J.; Kováčiková, M.A (2023). Smart Airport Mobile Application Concept and Possibilities of Its Use for Predictive Modeling and Analysis. Aerospace, 10, 588. https://doi.org/10.3390/aerospace10070588.

Shiwakoti, N.; Hu, Q.; Pang, M.K.; Cheung, T.M.; Xu, Z.; Jiang, H. (2022). Passengers’ Perceptions and Satisfaction with Digital Technology Adopted by Airlines during COVID-19 Pandemic. Future Transportation, 2, 988‒1009. https://doi.org/10.3390/futuretransp2040055.

Sales Mendes, A.; Jiménez-Bravo, D.M.; Navarro-Cáceres, M.; Reis Quietinho Leithardt, V.; Villarrubia González, G. (2020). Multi-Agent Approach Using LoRaWAN Devices: An Airport Case Study. Electronics, 9, 1430. https://doi.org/10.3390/electronics9091430.

Wong, E.Y.C.; Wong, W.H. (2017). The Development of Reusable Luggage Tag with the Internet of Things for Mobile Tracking and Environmental Sustainability. Sustainability, 9, 58. https://doi.org/10.3390/su9010058.

Suganthi, K.; Kumar, M.A.; Harish, N.; HariKrishnan, S.; Rajesh, G.; Reka, S.S. (2023). Advanced Driver Assistance System Based on IoT V2V and V2I for Vision Enabled Lane Changing with Futuristic Drivability. Sensors, 23, 3423. https://doi.org/10.3390/s23073423.

Nigam, N.; Singh, D.P.; Choudhary, J. (2023). A Review of Different Components of the Intelligent Traffic Management System (ITMS). Symmetry, 15, 583. https://doi.org/10.3390/sym15030583.

Pai, C.-K.; Liu, Y.; Kang, S.; Dai, A. (2020). The Role of Perceived Smart Tourism Technology Experience for Tourist Satisfaction, Happiness and Revisit Intention. Sustainability, 12, 6592. https://doi.org/10.3390/su12166592.

Li, S.; Jiang, S. (2023). The Technology Acceptance on AR Memorable Tourism Experience‒The Empirical Evidence from China. Sustainability, 15, 13349. https://doi.org/10.3390/su151813349.

Vijayan, V.; Connolly, J.P.; Condell, J.; McKelvey, N.; Gardiner, P. (2021). Review of Wearable Devices and Data Collection Considerations for Connected Health. Sensors, 21, 5589. https://doi.org/10.3390/s21165589.

Alrahhal, H.; Alrahhal, M.S.; Jamous, R.; Jambi, K.A (2020). Symbiotic Relationship Based Leader Approach for Privacy Protection in Location Based Services. ISPRS International Journal of Geo-Information, 9, 408. https://doi.org/10.3390/ijgi9060408.

Naramski, M. (2020). The Application of ICT and Smart Technologies in Polish Museums‒Towards Smart Tourism. Sustainability, 12, 9287. https://doi.org/10.3390/su12219287.

Zhang, Y.; Sotiriadis, M.; Shen, S. (2022). Investigating the Impact of Smart Tourism Technologies on Tourists’ Experiences. Sustainability, 14, 3048. https://doi.org/10.3390/su14053048.

Shehade, M.; Stylianou-Lambert, T. (2020). Virtual Reality in Museums: Exploring the Experiences of Museum Professionals. Applied Science, 10, 4031. https://doi.org/10.3390/app10114031.

Soheilian, M.; Fischl, G.; Aries, M. (2021). Smart Lighting Application for Energy Saving and User Well-Being in the Residential Environment. Sustainability, 13, 6198. https://doi.org/10.3390/su13116198.

Pardini, K.; Rodrigues, J.J.P.C.; Diallo, O.; Das, A.K.; de Albuquerque, V.H.C.; Kozlov, S.A. (2020). A Smart Waste Management Solution Geared towards Citizens. Sensors, 20, 2380. https://doi.org/10.3390/s20082380.

Ikram, S.; Mohanraj, V.; Ramachandran, S.; Balakrishnan, A. (2023). An Intelligent Waste Management Application Using IoT and a Genetic Algorithm–Fuzzy Inference System. Applied Science, 13, 3943. https://doi.org/10.3390/app13063943.

Article Metrics

For more information on the journal statistics, click here.