Revolutionizing Tourism: Harnessing the Power of IoT in Smart Destinations

Smail  Farid; Mohamed Ayoub  Boudia; Grace Mwangi

doi:10.53623/jdmc.v3i2.360

The convergence of technology and travel has given rise to the paradigm of smart destinations, fueled by the transformative force of the Internet of Things (IoT). This review paper delves into the revolutionary impact of IoT on tourism, specifically focusing on the concept of smart destinations. Smart Hotels, exemplifying this paradigm shift, redefine the guest experience through seamless technology integration. Smart room controls, driven by IoT, intuitively respond to guest preferences, transforming the traditional stay into a personalized and efficient encounter. Transportation undergoes a parallel transformation through connected transportation, where IoT innovations reshape global mobility. From smart airports to intelligent traffic management systems, the integration of IoT ensures seamless and efficient travel experiences for both passengers and goods. Wearable devices further enhance the tourism experience, with smart tour guides leading the way. Wearables provide real-time information and personalized recommendations, with smart glasses employing augmented reality (AR) to overlay digital information onto the physical world. This hands-free approach enriches tourist exploration of historical sites and museums. In popular tourist attractions, IoT-enabled experiences redefine engagement. From smart museums to AR tours and interactive exhibits, the integration of IoT technologies enhances how visitors interact with cultural landmarks, creating immersive and technologically enriched tourism experiences. This review explores the multifaceted intersections of IoT and tourism, offering insights into current trends and future prospects in this dynamic space.

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SUBMITTED: 25 November 2023
ACCEPTED: 22 December 2023
PUBLISHED: 25 December 2023
SUBMITTED to ACCEPTED: 27 days
DOI: https://doi.org/10.53623/jdmc.v3i2.360

Cite this article

Farid, S. ., Boudia, M. A. ., & Mwangi, G. (2023). Revolutionizing Tourism: Harnessing the Power of IoT in Smart Destinations. Journal of Digital Marketing and Communication, 3(2), 91–99. https://doi.org/10.53623/jdmc.v3i2.360

Keywords

Smart destinations Internet of Things (IoT) tourism technology connected transportation wearable device

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Revolutionizing Tourism: Harnessing the Power of IoT in Smart Destinations

Journal of Digital Marketing and Communication

Volume 3 - Issue 2 - 2023

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