Skip to main content
Article | Journal of Digital Marketing and Communication | Volume 4 - Issue 1 - 2024 | 32-45 | https://doi.org/10.53623/jdmc.v4i1.434
© 2024 by the author(s), and is licensed under the Creative Commons Attribution 4.0 International (CC BY 4.0) License Creative Commons Attribution 4.0 International (CC BY 4.0) License

Musyawarah Program: Analyzing Narasi TV’s Agenda Setting Strategy for the 2024 Presidential and Vice Presidential Election Issue

Author(s): Luthfi Fazli , Kinkin Yuliaty Subarsa Putri
Author(s) information:
Department of Communication Science, Faculty of Social Science, Universitas Negeri Jakarta

Corresponding author

Journal of Digital Marketing and Communication

Volume 4 - Issue 1 - 2024

 About the journal
Submit your article

Indonesia was carrying out the General Election Agenda for the President and Vice President, which was held every five years. 2024 is an election year in which the Indonesian people will choose their leader. Consequently, election coverage dominated program content and news from the mass media, particularly television. Narasi TV had also reported on these electoral issues by airing the Musyawarah show, a special program about the 2024 presidential election. Based on this, the study's goals were to evaluate the role of Narasi TV’s creative team in shaping the media agenda for the 2024 presidential election and to determine what Narasi TV and the creative team anticipate from the public through the Musyawarah program. The research method used in this article was a qualitative research method, specifically the descriptive-qualitative method, focusing on data from literature reviews from various references to analyze how the Narasi TV creative team applies Agenda Setting theory to the issue of the 2024 presidential election through the Musyawarah program. The results showed that Narasi TV’s media agenda on the issue of the 2024 presidential election includes the existence of a special program on the topic, namely the Musyawarah program. Additionally, the creative team’s media agenda for the Musyawarah program includes efforts to raise issues around the 2024 presidential election that are frequently disregarded or neglected by other mass media, despite their significance.

Read Full-Text
Previous article
Next article

Sapitri, H.; Nurafifah, N.L. (2020). Private Television Media and Political in Presindential Election 2019 from the Agenda Setting of Perspective. Jurnal Penelitian Komunukasi dan Opini Publik, 24, 3–10. https://doi.org/10.33299/jpkop.24.2.3024.

Permana, R.S.M.; Iffah, A.N. (2021). Agenda Setting Analysis of Narasi TV Creative Team on Covid-19 Pandemic through “Cerita Pandemi” Program. Jurnal Ilmu Politik dan Komunikasi, 11, 24–49. https://doi.org/https://doi.org/10.34010/jipsi.v11i1.4605.

Buyanza-Mwidima, C. (2024). Rethinking the Influence of Agenda Setting Theory: An Assessment of the Influence of Agenda Setting Theory in the Voting Decisions during the 2020 General Election in Tanzania. International Journal of Geopolitics and Governance, 3, 26-37. https://doi.org/10.37284/ijgg.3.1.1727.

Matsilele, T.; Ruhanya, P. (2024). Media and Democracy: Can the News Media Rightfully Claim Its Role as the Fourth Estate in Zimbabwe Politics?. In Handbook of Applied Journalism. Springer Handbooks of Political Science and International Relations. Barkho, L., Lugo-Ocando, J.A., Jamil, S., Eds.; Springer: Cham, Switzerland. https://doi.org/10.1007/978-3-031-48739-2_17.

Rayhan, T.M.; Putri, W.Y. (2020). Framing Analysis of RCTI’s iNews Siang Segment “Pilihan Indonesia 2019. Journal of Creative Communication, 2, 1–20. https://doi.org/10.33376/is.v2i2.537.

Son, C.; Fielding, V. (2024). Teen Fled Danger into the Arms of Death: The Political Agenda Setting Effect of Australian News Media Framing of Violence Against Women. Violence Against Women, 0(0). https://doi.org/10.1177/10778012241228291.

Nurizar, A. (2020). Digital Television Regulation and its Impact on Indonesia towards Society 5.0. Komunikator, 12, 106–115. https://doi.org/10.18196/jkm.122039.

Räsänen, S.; De Rosa, R.; Quattromani, D. (2024). Italy: Mixed Populism and Agenda Setting in Election Campaign. In Populism, Twitter and the European Public Sphere; Herkman, J., Palonen, E., Eds.; Palgrave Macmillan: Cham, Switzerland. https://doi.org/10.1007/978-3-031-41737-5_5.

Hayyattun Nuffuss, D.R.; Rohaningsih, S. (2021). Framing Analysis of Typo News Reports on Job Creation Through Online News Media. Kanal: Jurnal Ilmu Komunikasi, 10, 1–7. https://doi.org/10.21070/kanal.v9i3.1534.

Kustiawan, W.; Rahmadhani, A.; Sylvana, F.R.; Lestari, N.; Siregar, R.R.; Zulhafiz. (2022). Broadcast Media, Television and Online Media Management and Marketing. Khazanah : Journal of Islamic Studies, 1, 101–105.

Alamsyah, F.F. (2020). Media Representation, Ideology, and Reconstruction. Al-I’lam: Jurnal Komunikasi-Penyiaran Islam, 3, 4–8. https://doi.org/https://doi.org/10.31764/jail.v3i2.2540.

Lestari, Y. (2022). Media and Celebrity on Television: A Norman Fairclough Critical Discourse Analysis. EDU SOCIETY: Jurnal Pendidikan, Ilmu Sosial dan Pengabdian Kepada Masyarakat, 2, 3–14. https://doi.org/10.56832/edu.v2i2.197.

Spilker, H.S.; Ask, K.; Hansen, M. (2020). The New Practices and Infrastructures of Participation: How The Popularity of Twitch.tv Challenges Old and New Ideas about Television Viewing. Information, Communication & Society, 23, 3–15. https://doi.org/10.1080/1369118X.2018.1529193.

Ulum, M. (2020). Indonesian Democracy and Political Parties After Twenty Years of Reformation: A Contextual Analysis. Indonesian Law Review, 10, 3. https://doi.org/10.15742/ilrev.v10n1.577.

Boy, B.; Bucher, H.-J.; Christ, K. (2020). Audiovisual Science Communication on TV and YouTube: How Recipients Understand and Evaluate Science Videos. Frontiers in Communication, 5, 1–18. https://doi.org/https://doi.org/10.3389/fcomm.2020.608620.

Shahzad, D.F.; Sadiq, M.T.; Hayat, D.M.U. (2024). Analyzing Social Media And Traditional Media Coverage Of Elections 2018 In Pakistan. Migration Letters, 21, 1120–1128. https://doi.org/10.59670/ml.v21iS5.8056.

Badawy, A.; Ferrara, E.; Lerman, K. (2018). Analyzing the Digital Traces of Political Manipulation: The 2016 Russian Interference Twitter Campaign. Proceedings of the 2018 IEEE/ACM International Conference on Advances in Social Networks Analysis and Mining, ASONAM 2018, 258–265. https://doi.org/10.1109/ASONAM.2018.8508646.

Thorson, K.; Wells, C. (2016). Curated Flows: A Framework for Mapping Media Exposure in the Digital Age. Communication Theory, 26, 309–328. https://doi.org/10.1111/comt.12087.

Anderson, R.B.; Salwon, M.B.; Tony; Atwater. (1985). Media Agenda Setting with Environmental Issue. Journal and Mass Communication Quarterly, 62, 393. https://doi.org/10.1177/107769908506200227.

McCombs, M.; Valenzuela, S. (2021). Setting the Agenda: The News Media and Public Opinion 3rd Ed. John Wiley & Sons, Inc.

Black, J. (2001). Semantics and Ethics of Propaganda. Journal of Mass Media Ethics, 16, 121–137. https://doi.org/10.1207/s15327728jmme1602&3_4.

Mulyana, N.I.; Wijayanti, Q.N. (2024). Agenda-Setting Communication Theory in K-Pop: The Role of Media on Fan Motivation, Satisfaction, and Loyalty. Jurnal Sains Student Research, 2, 1–14.

Zhang, M.; Qi, X.; Liu, X.; Zhang, K. (2024). Who Leads? Who Follows? Exploring Agenda Setting by Media, Social Bots and Public in the Discussion of the 2022 South Korean Presidential Election. Sage Open, 14(2). https://doi.org/10.1177/21582440241248891.

Read Full-Text
About this article

SUBMITTED: 07 April 2024
ACCEPTED: 26 May 2024
PUBLISHED: 1 June 2024
SUBMITTED to ACCEPTED: 49 days
DOI: https://doi.org/10.53623/jdmc.v4i1.434

Cite this article
Fazli, L., & Putri, K. Y. S. . (2024). Musyawarah Program: Analyzing Narasi TV’s Agenda Setting Strategy for the 2024 Presidential and Vice Presidential Election Issue. Journal of Digital Marketing and Communication, 4(1), 32–45. https://doi.org/10.53623/jdmc.v4i1.434
Keywords
Television Program Musyawarah Agenda Setting 2024 Presidential Election
Accessed
376
Citations
0
Share this article