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Journal of Digital Marketing and Communication (JDMC)

Open Access (OA) Journal

Journal of Digital Marketing and Communication (e-ISSN: 2809-1736) is an international, scientific, peer-reviewed, open-access journal that publishes conceptual papers, empirical studies, and short essays in areas such as social media marketing, communication, digital economy, smart tourism, smart cities, e-business, transmedia storytelling, and other closely related disciplines. The journal is published biannually (June and December) online by Tecno Scientifica and is supported by The Society of Tropical Science and Technology. Open Access — free for readers and authors. High Visibility: indexed within CrossRef, Google Scholar and many other databases. Rapid Publication: manuscripts are peer-reviewed and a first decision is provided to authors approximately 3 weeks after submission. About JDMC journal | All volumes & issues

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2016
2026
Search Parameters:
Keyword = Marketing
Journal = Journal of Digital Marketing and Communication
Found 29 items.
Digital Marketing and Consumer Nutritional Behavior

Author(s): Aysu Kömürcü, Dilara Özdil, Ahmet Reha Botsali, Didem Önay Derin
1040 views | Pages: 62-69

The Role of Influencer Marketing in Building Authentic Brand Relationships Online

Author(s): Ifeanyi Okonkwo, Emmanuel Namkoisse
13629 views | Pages: 81-90

The Effect of Starbucks Reward Marketing Communications on Instagram @starbucksindonesia on Followers Buying Interest

Author(s): Muhammad Yoga Farhan, Elisabeth Nugrahaeni, K.Y.S. Putri
719 views | Pages: 86-94

Artificial Intelligence and the Future of Online Marketing: Emerging Pathways and Consumer Experiences

Author(s): Amina K. Otieno, Emmanuel J. Mwakalukwa, Faith N. Wanjiru
163 views | Pages: 162-169

Localization and Global Marketing: Adapting Digital Strategies for Diverse Audiences

Author(s): Ifeanyi Okonkwo, John Mujinga, Emmanuel Namkoisse, Adrien Francisco
11439 views | Pages: 66-80

Effects of Social Media in Tourism Marketing: Outlook on User Generated Content

Author(s): Santus Kumar Deb, Nandita Mallik
2835 views | Pages: 49-65

Instagram Content Strategies for Promoting Regional Sports Events: A Case Study of MC Run Tegal 2026

Author(s): Himawan Ardhi Ristanto, Mohammad Kamal Bustami, Khairan Puji Lestari, Imam Budi Prasetyo
0 views | Pages: 260−279

- Digital Communication Strategies of Insurance Agents in Building Customer Trust and Customer Relationships: A Case Study at PRUStars Bandung -

Author(s): Aditia Esthy Kurniawati, Yusnaeni, Henny Heryandini, Dedet Erawati, Agus Firmansyah, Ujang Dedih Humaedi
0 views | Pages: 299−317

The Relationship of Digital Marketing Advertising Strategies with Television Advertising Jingles in Increasing Brand Awareness on Shopee

Author(s): Muhammad Alwan Fadhiilah, Kinkin Yuliaty Subarsa Putri, Marisa Puspita Sary
461 views | Pages: 66-81

Beyond the Hype: Social Media Marketing and Purchase Intention in the Indian Cosmetic Industry

Author(s): Liya Peter, John Mathew, Christy George Mannaly Joseph
437 views | Pages: 130-143

Uses and Gratification Theory in TikTok as Social Media Marketing Platform: Seen from Market Player View

Author(s): Praventyasari Mutiara, Kinkin Yuliaty Subarsa Putri
10472 views | Pages: 1-11

Muslim-Friendly Tourism Facilities and Visiting Intention in Halal Tourism: The Mediating Role of Halal Certification Benefits

Author(s): Evi Febriana, Bethani Suryawardani, Ganjar Mohamad Disastra
18 views | Pages: 49−60

Relational Marketing Communication and Institutional Reselience: Evidence from Ganesha Operation

Author(s): Nur Indah Kumala, Ismatul Kholilah, Muhammad Imam Syafi'i
7 views | Pages: 175−195

Sadvertising and Sentiment: A Lexicon-Based YouTube Comment Analysis of Emotionally Resonant Thai Insurance Advertising

Author(s): Andi Azhar, Arief Dwi Saputra, Alfina Rahmatia
17 views | Pages: 32−48

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