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Journal of Digital Marketing and Communication (JDMC)

Open Access (OA) Journal

Journal of Digital Marketing and Communication (e-ISSN: 2809-1736) is an international, scientific, peer-reviewed, open-access journal that publishes conceptual papers, empirical studies, and short essays in areas such as social media marketing, communication, digital economy, smart tourism, smart cities, e-business, transmedia storytelling, and other closely related disciplines. The journal is published biannually (June and December) online by Tecno Scientifica and is supported by The Society of Tropical Science and Technology. Open Access — free for readers and authors. High Visibility: indexed within CrossRef, Google Scholar and many other databases. Rapid Publication: manuscripts are peer-reviewed and a first decision is provided to authors approximately 3 weeks after submission. About JDMC journal | All volumes & issues

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2016
2026
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Keyword = Digital Marketing
Journal = Journal of Digital Marketing and Communication
Found 16 items.
Digital Marketing and Consumer Nutritional Behavior

Author(s): Aysu Kömürcü, Dilara Özdil, Ahmet Reha Botsali, Didem Önay Derin
1039 views | Pages: 62-69

The Role of Influencer Marketing in Building Authentic Brand Relationships Online

Author(s): Ifeanyi Okonkwo, Emmanuel Namkoisse
13622 views | Pages: 81-90

Artificial Intelligence and the Future of Online Marketing: Emerging Pathways and Consumer Experiences

Author(s): Amina K. Otieno, Emmanuel J. Mwakalukwa, Faith N. Wanjiru
163 views | Pages: 162-169

The Effect of Starbucks Reward Marketing Communications on Instagram @starbucksindonesia on Followers Buying Interest

Author(s): Muhammad Yoga Farhan, Elisabeth Nugrahaeni, K.Y.S. Putri
719 views | Pages: 86-94

Localization and Global Marketing: Adapting Digital Strategies for Diverse Audiences

Author(s): Ifeanyi Okonkwo, John Mujinga, Emmanuel Namkoisse, Adrien Francisco
11425 views | Pages: 66-80

Relational Marketing Communication and Institutional Reselience: Evidence from Ganesha Operation

Author(s): Nur Indah Kumala, Ismatul Kholilah, Muhammad Imam Syafi'i
5 views | Pages: 175−195

The Relationship of Digital Marketing Advertising Strategies with Television Advertising Jingles in Increasing Brand Awareness on Shopee

Author(s): Muhammad Alwan Fadhiilah, Kinkin Yuliaty Subarsa Putri, Marisa Puspita Sary
461 views | Pages: 66-81

Sadvertising and Sentiment: A Lexicon-Based YouTube Comment Analysis of Emotionally Resonant Thai Insurance Advertising

Author(s): Andi Azhar, Arief Dwi Saputra, Alfina Rahmatia
11 views | Pages: 32−48

Twitch Advertising and Purchase Intention: The Impact of In-Stream Ads on Viewer Behavior

Author(s): Claudia Brauer, Judith Eckert, Anita Zehrer
39 views | Pages: 1-18

1 - 16 of 16 items