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Journal of Digital Marketing and Communication (JDMC)

Open Access (OA) Journal

Journal of Digital Marketing and Communication (e-ISSN: 2809-1736) is an international, scientific, peer-reviewed, open-access journal that publishes conceptual papers, empirical studies, and short essays in areas such as social media marketing, communication, digital economy, smart tourism, smart cities, e-business, transmedia storytelling, and other closely related disciplines. The journal is published biannually (June and December) online by Tecno Scientifica and is supported by The Society of Tropical Science and Technology. Open Access — free for readers and authors. High Visibility: indexed within CrossRef, Google Scholar and many other databases. Rapid Publication: manuscripts are peer-reviewed and a first decision is provided to authors approximately 3 weeks after submission. About JDMC journal | All volumes & issues

			View Volume 6  - Issue 1 - 2026
DOI: https://doi.org/10.53623/jdmc.v6i1
6 February 2026
1 articles
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Twitch Advertising and Purchase Intention: The Impact of In-Stream Ads on Viewer Behavior

Author(s): Claudia Brauer, Judith Eckert, Anita Zehrer
Article | 0 views | Pages: 1-18