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Journal of Digital Marketing and Communication (JDMC)

Open Access (OA) Journal

Journal of Digital Marketing and Communication (e-ISSN: 2809-1736) is an international, scientific, peer-reviewed, open-access journal that publishes conceptual papers, empirical studies, and short essays in areas such as social media marketing, communication, digital economy, smart tourism, smart cities, e-business, transmedia storytelling, and other closely related disciplines. The journal is published biannually (June and December) online by Tecno Scientifica and is supported by The Society of Tropical Science and Technology. Open Access — free for readers and authors, with no article processing charges (APC). High Visibility: indexed within CrossRef, Google Scholar and many other databases. Rapid Publication: manuscripts are peer-reviewed and a first decision is provided to authors approximately 3 weeks after submission. About JDMC journal | All volumes & issues

			View Volume 4  - Issue 2 - 2024
Cover Story (view full-size image):

All articles in this issue (4 original research articles and 1 review article) were authored/co-authored by 19 authors from 3 countries (Indonesia, Bangladesh, and Turkiye).

DOI: https://doi.org/10.53623/jdmc.v4i2
7 December 2024
5 articles
2175 views

The Effect of Starbucks Reward Marketing Communications on Instagram @starbucksindonesia on Followers Buying Interest

Author(s): Muhammad Yoga Farhan, Elisabeth Nugrahaeni, K.Y.S. Putri
Article | 423 views

Mental Health and Psychological Wellbeing of Employees to Manage Post COVID-19 Crisis: Insights from Hospitality Industry

Author(s): Kamrul Hasan Bhuiyan, Ali Mohammad Kowser, Santus Kumar Deb
Article | 427 views

The Effect of Uploads on Folkative on the Fulfillment of Information for Z Generation

Author(s): Nelfina Darmawan, Dini Safitri, K.Y.S. Putri, Marisa Puspita Sary, Maulina Larasati Putri, Vera Wijayanti Sutjipto
Article | 279 views

Influence of Advertising on Platform YouTube on Interest in Buying Netflix Services Products

Author(s): Muhammad Alfian Aryadi, Dini Safitri, Kinkin Yuliaty Subarsa Putri
Article | 357 views

Digital Marketing and Consumer Nutritional Behavior

Author(s): Aysu Kömürcü, Dilara Özdil, Ahmet Reha Botsali, Didem Önay Derin
Essay | 689 views