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Open Access Essay

The Relationship Between Stakeholders and Corporate Reputation in the Education Industry

by Russel Wei Wern
Faculty of Business, Curtin University Malaysia, CDT 250, Miri 98009, Malaysia

SUBMITTED: 15 November 2021; ACCEPTED: 23 November 2021; PUBLISHED: 2 December 2021

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Abstract

Abstract

This paper analyses the relationship between Stakeholders and Corporate Reputation in the Education Industry. Through the qualitative research methodology of surveys, responses from stakeholders of different levels in the education industry has been analysed. More specifically, the areas of corporate reputation analysed were stakeholders’ management, stakeholder communication, Integrating Stakeholder Management and Communication to become Stakeholder Engagement, corporate reputation, image and identity and reputation and trust. From the analysed survey, it was found that engagement through actions of the organisations towards its stakeholders creates value and trust as two-way symmetrical communication for greater decision making.
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Keywords: Education industry; stakeholder communication; corporate reputation; decision making

Creative Commons Attribution 4.0 International (CC BY 4.0) License
© 2021 Russel Wei Wern. This is an open access article distributed under the Creative Commons Attribution 4.0 International (CC BY 4.0) License which permits unrestricted use, distribution, and reproduction in any medium, provided the original work is properly cited.

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Wern, R. W. (2021). The Relationship Between Stakeholders and Corporate Reputation in the Education Industry. Journal of Digital Marketing and Communication, 1(1), 13–18. https://doi.org/10.53623/jdmc.v1i1.43
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