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Journal of Digital Marketing and Communication (JDMC)

Open Access (OA) Journal

Journal of Digital Marketing and Communication (e-ISSN: 2809-1736) is an international, scientific, peer-reviewed, open-access journal that publishes conceptual papers, empirical studies, and short essays in areas such as social media marketing, communication, digital economy, smart tourism, smart cities, e-business, transmedia storytelling, and other closely related disciplines. The journal is published biannually (June and December) online by Tecno Scientifica and is supported by The Society of Tropical Science and Technology. Open Access — free for readers and authors, with no article processing charges (APC). High Visibility: indexed within CrossRef, Google Scholar and many other databases. Rapid Publication: manuscripts are peer-reviewed and a first decision is provided to authors approximately 3 weeks after submission. About JDMC journal | All volumes & issues

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Keyword = Social Media Marketing
Journal = Journal of Digital Marketing and Communication
Found 10 items.
The Role of Social Media in Enhancing Communication and Collaboration in Business

Author(s): Ifeanyi Okonkwo, Hisham Abubaker Awad
8085 views | Pages: 19-27

Effects of Social Media in Tourism Marketing: Outlook on User Generated Content

Author(s): Santus Kumar Deb, Nandita Mallik
2582 views | Pages: 49-65

Uses and Gratification Theory in TikTok as Social Media Marketing Platform: Seen from Market Player View

Author(s): Praventyasari Mutiara, Kinkin Yuliaty Subarsa Putri
10022 views | Pages: 1-11

The Role of Influencer Marketing in Building Authentic Brand Relationships Online

Author(s): Ifeanyi Okonkwo, Emmanuel Namkoisse
12799 views | Pages: 81-90

The Effect of Starbucks Reward Marketing Communications on Instagram @starbucksindonesia on Followers Buying Interest

Author(s): Muhammad Yoga Farhan, Elisabeth Nugrahaeni, K.Y.S. Putri
637 views | Pages: 86-94

Artificial Intelligence and the Future of Online Marketing: Emerging Pathways and Consumer Experiences

Author(s): Amina K. Otieno, Emmanuel J. Mwakalukwa, Faith N. Wanjiru
94 views | Pages: 162-169

Beyond the Hype: Social Media Marketing and Purchase Intention in the Indian Cosmetic Industry

Author(s): Liya Peter, John Mathew, Christy George Mannaly Joseph
282 views | Pages: 130-143

The Relationship of Digital Marketing Advertising Strategies with Television Advertising Jingles in Increasing Brand Awareness on Shopee

Author(s): Muhammad Alwan Fadhiilah, Kinkin Yuliaty Subarsa Putri, Marisa Puspita Sary
408 views | Pages: 66-81

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