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Article | Journal of Digital Marketing and Communication | Volume 1 - Issue 1 - 2021 | 1-6 | https://doi.org/10.53623/jdmc.v1i1.37
© 2021 by the author(s), and is licensed under the Creative Commons Attribution 4.0 International (CC BY 4.0) License Creative Commons Attribution 4.0 International (CC BY 4.0) License

Predicting Communicative Behavior of Higher Institutions Employees during COVID-19 Pandemic: A Conceptual Assessment

Author(s): Adamu Abbas Adamu 1 , Bahtiar Mohamad 2 , Kinkin Yuliaty Subarsa Putri 3
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1 Faculty of Business, Curtin University Malaysia, CDT250, Miri 98009, Malaysia
2 Othman Yeop Abdullah Graduate School of Business (Oyagsb)/ Institute of Sustainable Growth and Urban Development (ISGUD), Universiti Utara Malaysia, Malaysia
3 Department of Communication, Faculty of Social, Jakarta State University, Indonesia

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Journal of Digital Marketing and Communication

Volume 1 - Issue 1 - 2021

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Over the last three decades, a series of research has revealed how strategic communication may have a profound effect on how members of society behave. More precisely, communication theories have documented the media's ability to determine the agenda in society. The situational theory of problem solving is particularly interesting because it explains why and how individual members of society communicate during a problematic situation. This hypothesis has been evaluated in a variety of contexts to determine its efficacy. However, few studies have been conducted to examine the influence of communication from corporations or government to community members. The character of persons, particularly employees' information seeking and sharing behavior, has been significantly overlooked in the context of COVID-19. The purpose of this study is to investigate theoretically how employees process, seek, forward, filter, choose, and exchange information regarding COVID 19.
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SUBMITTED: 24 October 2021
ACCEPTED: 23 November 2021
PUBLISHED: 2 December 2021
SUBMITTED to ACCEPTED: 31 days
DOI: https://doi.org/10.53623/jdmc.v1i1.37

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Adamu, A. A., Mohamad, B., & Yuliaty Subarsa Putri, K. (2021). Predicting Communicative Behavior of Higher Institutions Employees during COVID-19 Pandemic: A Conceptual Assessment. Journal of Digital Marketing and Communication, 1(1), 1–6. https://doi.org/10.53623/jdmc.v1i1.37
Keywords
COVID 19 communication higher institution crisis
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