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Journal of Digital Marketing and Communication (JDMC)

Open Access (OA) Journal

Journal of Digital Marketing and Communication (e-ISSN: 2809-1736) is an international, scientific, peer-reviewed, open-access journal that publishes conceptual papers, empirical studies, and short essays in areas such as social media marketing, communication, digital economy, smart tourism, smart cities, e-business, transmedia storytelling, and other closely related disciplines. The journal is published biannually (June and December) online by Tecno Scientifica and is supported by The Society of Tropical Science and Technology. Open Access — free for readers and authors, with no article processing charges (APC). High Visibility: indexed within CrossRef, Google Scholar and many other databases. Rapid Publication: manuscripts are peer-reviewed and a first decision is provided to authors approximately 3 weeks after submission. About JDMC journal | All volumes & issues

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Found 3 items.
Generation Z’s Response to YouTube Non-Skippable Ads: Exploring Determinants of Purchase Intention in Sri Lanka

Author(s): Udakotuwa Gedarage Buddhika Darshani Samarasinghe, Weeramandappa Dewayalage Niranjala Shyamali Mendis Tennakoon, Kamal Padmasiri Thakshila Sajeewani
39 views

The Influence of Brand Ambassador Red Velvet on Purchase Decision of BNI Tapcash

Author(s): Anggito Priyambodo, Kinkin Yuliaty Subarsa Putri Putri, Vera Wijayanti Sutjipto
480 views

Localization and Global Marketing: Adapting Digital Strategies for Diverse Audiences

Author(s): Ifeanyi Okonkwo, John Mujinga, Emmanuel Namkoisse, Adrien Francisco
9620 views

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