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The An Understanding of How Stakeholder Relationships May Affect the Reputation of a Corporation

by Clement Lee Wei Siang
Faculty of Business, Curtin University Malaysia, CDT 250, Miri 98009, Malaysia

SUBMITTED: 15 March 2022; ACCEPTED: 22 April 2022; PUBLISHED: 6 May 2022

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Abstract

Abstract

This study aimed to examine the relationship between stakeholder relationships and a company's reputation in the field of public relations. Responses from industry stakeholders in public relations were analyzed using an interview-based qualitative research technique. There were a few particular aspects that were examined in terms of corporate reputation, such as stakeholder management, stakeholder communication, stakeholder power analysis, corporate reputation, mutual trust, and reputation and stakeholders. From the study, it was discovered that trust between the corporation and its stakeholders creates value and loyalty for better and stronger strategic decision-making.

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Creative Commons Attribution 4.0 International (CC BY 4.0) License
© 2022 Clement Lee Wei Siang. This is an open access article distributed under the Creative Commons Attribution 4.0 International (CC BY 4.0) License which permits unrestricted use, distribution, and reproduction in any medium, provided the original work is properly cited.

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Lee Wei Siang, C. (2022). The An Understanding of How Stakeholder Relationships May Affect the Reputation of a Corporation. Journal of Digital Marketing and Communication, 2(1), 20–24. https://doi.org/10.53623/jdmc.v2i1.71
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