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Short Reports | Journal of Digital Marketing and Communication | Volume 2 - Issue 1 - 2022 | 20-24 | https://doi.org/10.53623/jdmc.v2i1.71
© 2022 by the author(s), and is licensed under the Creative Commons Attribution 4.0 International (CC BY 4.0) License Creative Commons Attribution 4.0 International (CC BY 4.0) License

The An Understanding of How Stakeholder Relationships May Affect the Reputation of a Corporation

Author(s): Clement Lee Wei Siang
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Faculty of Business, Curtin University Malaysia, CDT 250, Miri 98009, Malaysia

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Journal of Digital Marketing and Communication

Volume 2 - Issue 1 - 2022

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This study aimed to examine the relationship between stakeholder relationships and a company's reputation in the field of public relations. Responses from industry stakeholders in public relations were analyzed using an interview-based qualitative research technique. There were a few particular aspects that were examined in terms of corporate reputation, such as stakeholder management, stakeholder communication, stakeholder power analysis, corporate reputation, mutual trust, and reputation and stakeholders. From the study, it was discovered that trust between the corporation and its stakeholders creates value and loyalty for better and stronger strategic decision-making.
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SUBMITTED: 15 March 2022
ACCEPTED: 22 April 2022
PUBLISHED: 6 May 2022
SUBMITTED to ACCEPTED: 38 days
DOI: https://doi.org/10.53623/jdmc.v2i1.71

Cite this article
Lee Wei Siang, C. (2022). The An Understanding of How Stakeholder Relationships May Affect the Reputation of a Corporation. Journal of Digital Marketing and Communication, 2(1), 20–24. https://doi.org/10.53623/jdmc.v2i1.71
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