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Journal of Digital Marketing and Communication

Journal of Digital Marketing and Communication (JDMC)

Open Access (OA) Journal

Journal of Digital Marketing and Communication (e-ISSN: 2809-1736) is an international, scientific, peer-reviewed, open-access journal that publishes conceptual papers, empirical studies, and short essays in areas such as social media marketing, communication, digital economy, smart tourism, smart cities, e-business, transmedia storytelling, and other closely related disciplines. The journal is published biannually (June and December) online by Tecno Scientifica and is supported by The Society of Tropical Science and Technology. Open Access — free for readers and authors. High Visibility: indexed within CrossRef, Google Scholar and many other databases. Rapid Publication: manuscripts are peer-reviewed and a first decision is provided to authors approximately 3 weeks after submission. About JDMC journal | All volumes & issues

1 July 2026

Dear esteemed Academicians,

We are pleased to deliver the table of contents alert for Journal of Digital Marketing and Communication (e-ISSN: 2809-1736). 

In this volume: Volume 6, Issue 1:

Brauer, C., Eckert , J. ., & Zehrer, A. . (2026). Twitch Advertising and Purchase Intention: The Impact of In-Stream Ads on Viewer Behavior. Journal of Digital Marketing and Communication, 6(1), 1–18. https://doi.org/10.53623/jdmc.v6i1.974

Sadeh, H. (2026). Fragmented Stories, Unified Brands: How Consumers Reconstruct Meaning Across Multiple Digital Platforms. Journal of Digital Marketing and Communication, 6(1), 19−31. https://doi.org/10.53623/jdmc.v6i1.1133

Azhar, A., Arief Dwi Saputra, & Alfina Rahmatia. (2026). Sadvertising and Sentiment: A Lexicon-Based YouTube Comment Analysis of Emotionally Resonant Thai Insurance Advertising. Journal of Digital Marketing and Communication, 6(1), 32−48. https://doi.org/10.53623/jdmc.v6i1.1169

Febriana, E. ., Suryawardani, B., & Disastra , G. M. . (2026). Muslim-Friendly Tourism Facilities and Visiting Intention in Halal Tourism: The Mediating Role of Halal Certification Benefits . Journal of Digital Marketing and Communication, 6(1), 49−60. https://doi.org/10.53623/jdmc.v6i1.1200

Aulia, R. ., & Jati, R. P. (2026). Inclusivity and Social Status Representation in Rucas’s TikTok Content as a Branding Strategy . Journal of Digital Marketing and Communication, 6(1), 61−75. https://doi.org/10.53623/jdmc.v6i1.1227

Nihayah, A. ., Wulandari, A. ., & Aprilina , R. . (2026). Scrolling Scrolling, Watching, Buying: The Influence of TikTok User-Generated Content (UGC) Videos on Purchase Decisions through Customer Reviews of Eser Perfume Products. Journal of Digital Marketing and Communication, 6(1), 76−89. https://doi.org/10.53623/jdmc.v6i1.1240

Jamalulel, I., & Sihombing, A. (2026). Does Dangdut Music as Pop Culture Influence User Engagement through Content Marketing? Evidence from Indonesian TikTok Users. Journal of Digital Marketing and Communication, 6(1), 90−108. https://doi.org/10.53623/jdmc.v6i1.1247

Thanks

Regards,

JDMC Editorial