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Journal of Digital Marketing and Communication

Open Access Short Reports

Corporate Reputation: Building and Mantaining

by Abraham Chuang-Chyi Tiong
Faculty of Business, Curtin University Malaysia, CDT 250, Miri 98009, Malaysia

SUBMITTED: 27 May 2022; ACCEPTED: 16 June 2022; PUBLISHED: 17 June 2022

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Within the context of a corporation, this research investigated how to construct and preserve a positive corporate reputation. Interview-based qualitative research methods were utilized to compile the information that was acquired from public relations experts working in the PR area. The purpose of this study is to investigate whether or not there are any connections between company reputation and stakeholder management. In addition, research has been carried out to discover the best way to develop communication strategies with the various sorts of stakeholders. In-depth primary research was conducted with a carefully selected respondent with the purpose of gaining an understanding of how businesses and other organizations construct and preserve their corporate reputations. The respondent was selected to ensure that the feedback obtained would be of a high quality and would reflect insight from a position that is rarely presented in public. In order to guarantee the reliability of the findings, conclusions were drawn based on the information obtained from the interviewee in addition to the findings of a number of other research and journal articles.
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Keywords: Stakeholder management; stakeholder communication; corporate reputation; internal stakeholder management

Creative Commons Attribution 4.0 International (CC BY 4.0) License
© 2022 Abraham Chuang-Chyi Tiong. This is an open access article distributed under the Creative Commons Attribution 4.0 International (CC BY 4.0) License which permits unrestricted use, distribution, and reproduction in any medium, provided the original work is properly cited.

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Tiong, A. C.-C. (2022). Corporate Reputation: Building and Mantaining. Journal of Digital Marketing and Communication, 2(1), 25–29.
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