Announcement of new issue (v6i1 2026)

2026-07-01T00:58:08+00:00

Dear esteemed Academicians,

We are pleased to deliver the table of contents alert for Journal of Digital Marketing and Communication (e-ISSN: 2809-1736).

In this volume: Volume 6, Issue 1:

Brauer, C., Eckert , J. ., & Zehrer, A. . (2026). Twitch Advertising and Purchase Intention: The Impact of In-Stream Ads on Viewer Behavior. Journal of Digital Marketing and Communication, 6(1), 1–18. https://doi.org/10.53623/jdmc.v6i1.974

Sadeh, H. (2026). Fragmented Stories, Unified Brands: How Consumers Reconstruct Meaning Across Multiple Digital Platforms. Journal of Digital Marketing and Communication, 6(1), 19−31. https://doi.org/10.53623/jdmc.v6i1.1133

Azhar, A., Arief Dwi Saputra, & Alfina Rahmatia. (2026). Sadvertising and Sentiment: A Lexicon-Based YouTube Comment Analysis of Emotionally Resonant Thai Insurance Advertising. Journal of Digital Marketing and Communication, 6(1), 32−48. https://doi.org/10.53623/jdmc.v6i1.1169

Febriana, E. ., Suryawardani, B., & Disastra , G. M. . (2026). Muslim-Friendly Tourism Facilities and Visiting Intention in Halal Tourism: The Mediating Role of Halal Certification Benefits . Journal of Digital Marketing and Communication, 6(1), 49−60. https://doi.org/10.53623/jdmc.v6i1.1200

Aulia, R. ., & Jati, R. P. (2026). Inclusivity and Social Status Representation in Rucas’s TikTok Content as a Branding Strategy . Journal of Digital Marketing and Communication, 6(1), 61−75. https://doi.org/10.53623/jdmc.v6i1.1227

Nihayah, A. ., Wulandari, A. ., & Aprilina , R. . (2026). Scrolling Scrolling, Watching, Buying: The Influence of TikTok User-Generated Content (UGC) Videos on Purchase Decisions through Customer Reviews of Eser Perfume Products. Journal of Digital Marketing and Communication, 6(1), 76−89. https://doi.org/10.53623/jdmc.v6i1.1240

Jamalulel, I., & Sihombing, A. (2026). Does Dangdut Music as Pop Culture Influence User Engagement through Content Marketing? Evidence from Indonesian TikTok Users. Journal of Digital Marketing and Communication, 6(1), 90−108. https://doi.org/10.53623/jdmc.v6i1.1247

Thanks

Regards,

JDMC Editorial

Call for a Special Issue

2021-09-28T02:23:49+00:00

Special Issue is an effective way to draw attention to specific topics. Experienced researchers and practitioners are welcome to propose, organize the Special Issues around topics of their interest and expertise.
Once you propose a Special Issue, you will be the Lead Guest Editor of the Special Issue.
How to propose a Special Issue:
A Special Issue proposal should include the following 9 parts:
1. Journal Name (In which journal that you want to publish a Special Issue):
2. Special Issue Title:
3. Lead Guest Editor (Including full name, email address, affiliation information):
4. Guest Editor (Including full name, email address, affiliation information):
Note: Affiliation information should include your department, university, city, and country or institution, city, and country.
5. Submission Deadline:
6. Publication Date:
7. Description: A 150-400 words summary about your Special Issue.
8. If you have a sequence request of papers published in your Special Issue.
9. If possible, provide a provisional paper listing of your Special Issue from potential authors, including author names, article titles. (Note: this is not required at proposal stage if not available).
If you would like to propose a Special Issue and be the Lead Guest Editor, please download Proposal Form, fill it out, and send it to jdmc@tecnoscientifica.com

Journal of Digital Marketing and Communication: Announcements

Announcement of new issue (v6i1 2026)

Call for a Special Issue