2026-08-03T21:17:23Z https://tecnoscientifica.com/journal/aibm/oai

oai:oai.tecnoscientifica.com:article/892 2026-03-04T08:14:50Z aibm:ART

Investigating the Impact of Human Resource Management Practices on Turnover Intentions Rahman, H. M. Mahfuzur Malarvizhi, Chinnasamy Agamudai Nambi Khan, Nasreen Subbarao , Anusuyah Recruitment and selection training and development compensation performance appraisal work-life balance turnover intention This research investigated the impact of Human Resource Management (HRM) practices on turnover intentions among ICT employees in Malaysia. With the rapid growth of the ICT sector driven by government initiatives such as the Multimedia Super Corridor (MSC), MSC2, and the Digital Economy Blueprint, the demand for skilled labor increased significantly. However, high turnover rates in this sector undermined organizational stability and productivity. The study examined key HRM practices including recruitment and selection, training and development, compensation, performance appraisal, and work-life balance and their influence on turnover intentions. A cross-sectional survey was conducted among ICT employees in Malaysia, and the data were analyzed to identify the relationships between HRM practices and turnover intentions. The findings showed that transparent recruitment processes, continuous training opportunities, competitive compensation packages, fair performance appraisals, and work-life balance initiatives significantly reduced turnover intentions. Employees who perceived their HRM practices as fair and supportive were more likely to remain with their organizations. The study highlighted the importance of HRM in fostering employee satisfaction, commitment, and retention, thereby contributing to a competitive workforce in the ICT sector. This research provided valuable insights for organizations in Malaysia’s ICT sector to develop HRM strategies that enhance employee retention and organizational performance. The findings also informed policymakers about the need for supportive HRM frameworks to sustain the growth of the knowledge-based economy. Tecno Scientifica Publishing 2026-01-03 info:eu-repo/semantics/article info:eu-repo/semantics/publishedVersion Peer-reviewed Article application/pdf https://tecnoscientifica.com/journal/aibm/article/view/892 10.53623/aibm.v1i1.892 Advanced Industrial and Business Management; Volume 1 - Issue 1 - 2026; 1-12 3124-131X 10.53623/aibm.v1i1 eng https://tecnoscientifica.com/journal/aibm/article/view/892/417 Copyright (c) 2025 Advanced Industrial and Business Management https://creativecommons.org/licenses/by/4.0

oai:oai.tecnoscientifica.com:article/894 2026-03-04T08:14:50Z aibm:ART

Business Development Initiatives: Exploring the Relationship between Human Capital, Financial Resources, and Technological Capabilities on SME Performance Saudi Arabia Osman, Mohammad Abdulghaffar Small and Medium Enterprises (SMEs) Human Capital Development Financial Resource Acquisition Technological Capabilities SME Performance This research assessed the effects of human capital development, financial resource acquisition, and technological capability development on the performance of SMEs in the Saudi Arabian manufacturing sector. In particular, the study examined how these factors affected SME success in terms of human capital development, financial resources, technological innovation, operational efficiency, innovation, and overall competitiveness. For the quantitative analysis, 222 SME owners and managers were surveyed in Saudi Arabia’s primary industrial areas. The study revealed that human capital development positively and significantly influenced SME performance, and that employee training and skill enhancement were strongly correlated with business growth. However, the acquisition of financial resources and the development of technological capabilities, while important, did not show a direct statistically significant effect on SME performance in this study. The findings also highlighted the need to integrate human capital with technological and financial resources to maximize returns on such investments. It is therefore recommended that policymakers emphasize human capital development in SMEs such as vocational training and skills enhancement, and that SME owners adopt a balanced approach to financial resources, technology, and human capital. This research enhanced understanding of the key drivers of SME performance in Saudi Arabia and provided practical insights for policymakers and stakeholders in business and academia aimed at strengthening the sustainability and global competitiveness of SMEs under the Saudi Vision 2030 economic framework. Tecno Scientifica Publishing 2026-01-03 info:eu-repo/semantics/article info:eu-repo/semantics/publishedVersion Peer-reviewed Article application/pdf https://tecnoscientifica.com/journal/aibm/article/view/894 10.53623/aibm.v1i1.894 Advanced Industrial and Business Management; Volume 1 - Issue 1 - 2026; 13-26 3124-131X 10.53623/aibm.v1i1 eng https://tecnoscientifica.com/journal/aibm/article/view/894/418 Copyright (c) 2025 Advanced Industrial and Business Management https://creativecommons.org/licenses/by/4.0

oai:oai.tecnoscientifica.com:article/906 2026-03-04T08:14:50Z aibm:ART

The Impact of Digital Transformation and Blockchain Adoption on Supply Chain Transparency in Pharmaceutical Firms: Evidence from Emerging Chinese Markets Shuqi, Li Weiming , Chee Perceived usefulness supply chain transparency perceived ease of use attitude toward use behavioural intention self-efficacy This paper explored how digital transformation and the use of blockchain technology influenced supply chain transparency in pharmaceutical companies operating in emerging Chinese markets. The study incorporated the Technology Acceptance Model (TAM), which facilitated the identification of key aspects such as perceived usefulness, perceived ease of use, attitude, and behavioral intention, along with the mediating variable of self-efficacy. Based on these elements, a conceptual framework was developed, which further aided understanding of the hypothesised relationships examined in the study. Accordingly, a quantitative research design was implemented using a primary data collection method. In the Shanghai pharmaceutical industry, data were collected from a sample of 400 managerial employees. The outcomes of technology integration and transparency were quantitatively examined in relation to one another. The results indicated that blockchain technology and digital transformation enhanced supply chain performance through improved traceability, trust, and efficiency. The study shed further light on the main obstacles to implementation and provided insights for policymakers and industry leaders on improving transparency through advanced digital technologies in China’s expanding pharmaceutical market. The findings confirmed that respondents perceived the synergistic effects of digital transformation and blockchain implementation as having the greatest potential to improve supply chain transparency. Blockchain technology enabled real-time, secure, and distributed immutable ledgers that supported product tracking, counterfeiting prevention, verification of authenticity, and enhanced transparency. Tecno Scientifica Publishing 2026-01-03 info:eu-repo/semantics/article info:eu-repo/semantics/publishedVersion Peer-reviewed Article application/pdf https://tecnoscientifica.com/journal/aibm/article/view/906 10.53623/aibm.v1i1.906 Advanced Industrial and Business Management; Volume 1 - Issue 1 - 2026; 27-40 3124-131X 10.53623/aibm.v1i1 eng https://tecnoscientifica.com/journal/aibm/article/view/906/421 Copyright (c) 2025 Li Shuqi, Chee Weiming https://creativecommons.org/licenses/by/4.0

oai:oai.tecnoscientifica.com:article/907 2026-03-04T08:14:50Z aibm:REV

A Literature Review on Organisational Belonginess, Work Self-Efficacy, and Work Tenacity: Predictors of Affective Well-Being Among Educators in Higher Education XuKun, Zhao Tan, Gary Peng-Liang Institutional support Emotional well-being Higher education Leadership Job satisfaction Mental health In the context of the growing and complex education landscape, teaching was increasingly seen and understood as one of the most challenging and stressful professions. This made the well-being of educators within the higher education sector a major concern, as they were affected by a range of issues, including increased workload, role conflicts, and the emotional strain of their teaching responsibilities. It was important to understand the relationship between organisational belongingness, work self-efficacy, work tenacity, and the negative emotional well-being of educators in order to foster a more positive teaching and learning environment within the higher education sector. The research was therefore driven by the social identity theory and examined the interaction of the variables “work self-efficacy,” “work tenacity,” “organisational belongingness,” “motivation,” and “workload intensity.” The study used a sequential explanatory design, whereby the qualitative sample consisted of six administrative staff members and the quantitative sample included 400 educator participants from higher education institutions within Beijing and across China. The quantitative data were processed using SmartPLS, while the qualitative data were subjected to thematic analysis after the participants’ responses were transcribed verbatim. Based on the results from structural equation modeling, all the variables were supported, and the model predicted that the emotional well-being and motivation of educators could be enhanced through increased belief in their abilities and determination to complete assigned tasks within a stipulated timeframe. Elder support, institutional support, and community commitment were found not to fully ascertain community well-being, as revealed in the thematic analysis. The findings highlighted that support and communication within institutional systems, professional opportunities, and the equitable participation of faculty members at various levels of the educational community in decision-making increased the emotional stability, motivation, and job satisfaction of educational community members. Tecno Scientifica Publishing 2026-01-03 info:eu-repo/semantics/article info:eu-repo/semantics/publishedVersion application/pdf https://tecnoscientifica.com/journal/aibm/article/view/907 10.53623/aibm.v1i1.907 Advanced Industrial and Business Management; Volume 1 - Issue 1 - 2026; 41-54 3124-131X 10.53623/aibm.v1i1 eng https://tecnoscientifica.com/journal/aibm/article/view/907/422 Copyright (c) 2025 Zhao XuKun, Gary Peng-Liang Tan https://creativecommons.org/licenses/by/4.0

oai:oai.tecnoscientifica.com:article/908 2026-03-04T08:14:50Z aibm:REV

The Moderating Role of Values-Based and Agile Leadership in the Relationship Between Educator Psychological Traits and Affective Well-Being: A Thematic Literature Review XuKun, Zhao Tan, Gary Peng-Liang Emotional well-being Psychological Traits Leadership style Stress management Emotional intelligence This paper discussed the moderating role of values-based and agile leadership in the relationship between the psychological characteristics and affective well-being of educators. It employed a mixed-method approach, combining quantitative analysis and qualitative insights. The study emphasized the importance of resilience, adaptability, and ethical leadership in enhancing educators’ well-being and fostering supportive and adaptive teaching environments. The paper employed a mixed-method design, integrating 384 valid survey responses from teachers with qualitative data obtained from 10 administrators. The quantitative data were analysed using SmartPLS software, where Structural Equation Modelling (SEM) was performed to examine the statistical relationships among the variables. The findings highlighted that resilience, adaptability, future expectations, and self-efficacy significantly influenced affective well-being. The results further established that values-based leadership and agile leadership were also integral in ensuring educators’ overall well-being. For the qualitative analysis, insights obtained from semi-structured interviews were transcribed verbatim to identify significant codes, which facilitated the thematic analysis. Six major themes were developed, emphasizing the role of leadership in fostering psychological safety, trust, empowerment, and emotional resilience. The qualitative findings complemented the quantitative results and supported the understanding that agile leadership and values-based practices substantially enhanced educators’ emotional well-being. Furthermore, recommendations, including the implementation of work–life balance policies and adherence to leadership models, were also proposed. Tecno Scientifica Publishing 2026-01-03 info:eu-repo/semantics/article info:eu-repo/semantics/publishedVersion application/pdf https://tecnoscientifica.com/journal/aibm/article/view/908 10.53623/aibm.v1i1.908 Advanced Industrial and Business Management; Volume 1 - Issue 1 - 2026; 55−69 3124-131X 10.53623/aibm.v1i1 eng https://tecnoscientifica.com/journal/aibm/article/view/908/423 Copyright (c) 2026 Zhao XuKun, Gary Peng-Liang Tan https://creativecommons.org/licenses/by/4.0

oai:oai.tecnoscientifica.com:article/909 2026-03-04T08:14:50Z aibm:ART

Bridging Traditional Chinese Medicine and Modern Biotechnology: Strategic Perspective for Global Market Expansion Shuqi, Li Weiming , Chee Globalisation Biotechnological methodologies Innovation Policy alignment Collaboration Traditional Chinese medicine (TCM) was transformed into a standardised medical system facilitated by continuous development across global healthcare practices as well as ongoing advancements in modern biotechnology. Modern biotechnological methodologies, including genomics, proteomics, and metabonomics, afforded significant possibilities for enhancing the accuracy and efficacy of TCM. This research accordingly explored the interplay between modern biotechnology and the advancement of TCM across global markets. The integration of the resource-based view (RBV) framework together with TCM theory provided a strong foundation for this study. The qualitative case illustrations encompassed Tasly Pharmaceutical Group, Yiling Pharmaceutical, Hutchmed, and Shanghai Pharmaceuticals, which facilitated an understanding of how the benefits of TCM were magnified through biotechnological innovation. The findings underscored that a comprehensive understanding of traditional Chinese medicinal elements, alongside specialised knowledge, consistent research, and developmental initiatives, collectively manifested strategic resources that enhanced the potential for integrating TCM in a global context. To leverage the benefits of TCM through modern technologies, several recommendations were provided, such as collaborative leadership between global biotechnology and TCM institutions, as well as quality control and standardisation of evidence-based formulations that complied with modern medical standards. The outcomes supported the conclusion that the global market expansion of TCM required a synergistic approach involving robust regulatory frameworks, standardisation, scientific validation through modern technology, and the effective translation of cultural elements. Tecno Scientifica Publishing 2026-01-03 info:eu-repo/semantics/article info:eu-repo/semantics/publishedVersion Peer-reviewed Article application/pdf https://tecnoscientifica.com/journal/aibm/article/view/909 10.53623/aibm.v1i1.909 Advanced Industrial and Business Management; Volume 1 - Issue 1 - 2026; 70-83 3124-131X 10.53623/aibm.v1i1 eng https://tecnoscientifica.com/journal/aibm/article/view/909/424 Copyright (c) 2026 Li Shuqi, Chee Weiming https://creativecommons.org/licenses/by/4.0

oai:oai.tecnoscientifica.com:article/913 2026-03-04T08:14:50Z aibm:ART

Building a Sustainable and Human-Centered Future: Industry 5.0 in Malaysia Rahman, H. M. Mahfuzur Malarvizhi, Chinnasamy Agamudai Nambi Khan, Nasreen Adamu, Adamu Abbas Khan, Shereen Industry 5.0 Sustainability Human-Centred Works Palm Oil Malaysian Construction Industry 5.0 prioritized the balance between technology and the social and environmental aspects of industry, as well as the ethical and socially responsible application of advanced technologies. While Industry 4.0 focused exclusively on optimizing industry through technological efficiency, Industry 5.0 promoted the importance of human–machine collaboration within socio-technical systems. Engaging with recent publications, the research evaluated the extent of the digital economy, sustainability, and inclusive stakeholder frameworks in Malaysia, as well as existing implementation gaps. The study revealed that, despite the availability of numerous technologies such as building information modeling, artificial intelligence, the Internet of Things, digital twins, and advanced traceability systems, their adoption remained unstable, technology-centered, and largely confined to dominant large organizations. Environmental degradation within the palm oil sector, the absence of substantial and comprehensive sustainability tools, skills gaps, and limited financial accessibility for small and medium enterprises and smallholders continued to hinder an inclusive transition to Industry 5.0. This study advocated an inclusive socio-technical framework for Industry 5.0 in Malaysia to semi-automate human work through the system design of a circular economy, resilient climate systems, and low-carbon risk mitigation, while prioritizing governance mechanisms for overlooked stakeholder groups. The study proposed innovative financing mechanisms, digital and sustainability co-initiatives, and the rapid adoption of collaborative governance frameworks as primary policy approaches. The dissertation aimed to contribute to emerging Industry 5.0 discourse in developing economies by emphasizing the importance of balancing technological advancement, social justice, and environmental stewardship. It also encouraged further research at the firm, supply chain, and community levels to operationalize Industry 5.0 more effectively. Tecno Scientifica Publishing 2026-01-03 info:eu-repo/semantics/article info:eu-repo/semantics/publishedVersion Peer-reviewed Article application/pdf https://tecnoscientifica.com/journal/aibm/article/view/913 10.53623/aibm.v1i1.913 Advanced Industrial and Business Management; Volume 1 - Issue 1 - 2026; 84−97 3124-131X 10.53623/aibm.v1i1 eng https://tecnoscientifica.com/journal/aibm/article/view/913/425 Copyright (c) 2026 H. M. Mahfuzur Rahman, Chinnasamy Agamudai Nambi Malarvizhi, Nasreen Khan, Adamu Abbas Adamu, Shereen Khan https://creativecommons.org/licenses/by/4.0

oai:oai.tecnoscientifica.com:article/1181 2026-06-30T00:43:05Z aibm:ART

The Impact of Cultural Values on Brand Perception qnd Customer Loyalty in the Chinese Luxury Fashion Industry Xu, Zhengqi The Chinese luxury fashion market has emerged as one of the largest consumer markets globally, making it essential for brands to understand the cultural influences that shape consumer behaviour for effective strategic brand management. This study investigates the impact of cultural values, specifically collectivism, harmony, and ritualistic consumption, on brand perception and customer loyalty within the Chinese luxury fashion industry. Hofstede’s Cultural Dimensions Theory is employed as the theoretical framework to examine how cultural values influence consumer preferences and brand engagement. The study adopts a quantitative research design, collecting primary data from 100 Chinese consumers aged 18 to 40 in Beijing through random sampling. A structured questionnaire using a five-point Likert scale was administered to measure brand perception, customer loyalty, and cultural factors. The data were analysed using IBM SPSS, incorporating reliability testing, descriptive statistics, Pearson correlation analysis, and multiple regression analysis to assess the relationships among the variables. The findings indicate that all three cultural dimensions significantly influence brand perception and customer loyalty, with ritualistic consumption demonstrating the strongest effect. The results suggest that luxury fashion brands that align with Chinese cultural norms, promote social harmony, and incorporate traditional rituals into their marketing strategies are more likely to foster positive brand perceptions and long-term customer loyalty. The study also emphasizes the importance of ethical research practices by ensuring data validity, reliability, and participant confidentiality. Overall, this research provides actionable insights for luxury fashion brands seeking to enhance cultural sensitivity, improve consumer engagement, and strengthen customer loyalty in the highly competitive Chinese market. Tecno Scientifica Publishing 2026-06-30 info:eu-repo/semantics/article info:eu-repo/semantics/publishedVersion Peer-reviewed Article application/pdf https://tecnoscientifica.com/journal/aibm/article/view/1181 10.53623/aibm.v1i2.1181 Advanced Industrial and Business Management; Volume 1 - Issue 2 - 2026; 98−114 3124-131X 10.53623/aibm.v1i2 eng https://tecnoscientifica.com/journal/aibm/article/view/1181/595 Copyright (c) 2026 Zhengqi Xu https://creativecommons.org/licenses/by/4.0

oai:oai.tecnoscientifica.com:article/1205 2026-06-30T00:43:05Z aibm:ART

Examining the Impact of Inclusive Leadership and Human Resource Management Practices on Employee Productivity: The Mediating Role of Psychological Safety in Malaysian Small and Medium Enterprises Chowdhury, Wahida Pervez, Niaz Saif, Fahrin Arafat, Shanjida Small and Medium Enterprises (SMEs) are vital to Malaysia’s economy, contributing significantly to Gross Domestic Product (GDP) and employment. However, challenges such as high turnover, skill shortages, and multicultural workforce dynamics hinder productivity. Leadership styles and Human Resource Management (HRM) practices are increasingly recognized as critical drivers of employee performance, with psychological safety serving as a potential mediating mechanism. This study investigates how inclusive leadership, workplace spirituality, green HRM, and relational Human Resource (HR) practices influence employee productivity in Malaysian SMEs, with psychological safety as a mediator. A quantitative survey approach was employed, targeting SME owners, managers, and HR practitioners. Reliability and validity tests confirmed strong internal consistency across constructs. Structural equation modeling was used to examine direct and indirect relationships among variables. Findings revealed that relational HR practices (β = 0.362, p < 0.001), workplace spirituality (β = 0.174, p < 0.001), and green HRM (β = 0.153, p < 0.001) significantly enhanced employee productivity. Psychological safety strongly predicted productivity (β = 0.634, p < 0.001) and mediated the effects of HRM practices and workplace spirituality. Interestingly, inclusive leadership showed no significant direct effect on psychological safety or productivity. The model explained 40.1% of the variance in productivity and 60.9% in psychological safety. The study highlights psychological safety as a pivotal mechanism linking HRM practices and workplace spirituality to productivity in SMEs. These insights extend leadership and HRM literature in non-Western contexts and provide practical guidance for SME leaders and policymakers to foster resilient, engaged, and productive workforces. Tecno Scientifica Publishing 2026-06-30 info:eu-repo/semantics/article info:eu-repo/semantics/publishedVersion Peer-reviewed Article application/pdf https://tecnoscientifica.com/journal/aibm/article/view/1205 10.53623/aibm.v1i2.1205 Advanced Industrial and Business Management; Volume 1 - Issue 2 - 2026; 115−129 3124-131X 10.53623/aibm.v1i2 eng https://tecnoscientifica.com/journal/aibm/article/view/1205/596 Copyright (c) 2026 Wahida Chowdhury, Niaz Pervez, Fahrin Saif, Shanjida Arafat https://creativecommons.org/licenses/by/4.0

oai:oai.tecnoscientifica.com:article/1206 2026-07-01T00:41:59Z aibm:ART

The Effects of Psychological Well-being and Social Support on Mental Stress: The Mediating Role of Self-Esteem among University Students in Malaysia Rahman, H. M. Mahfuzur Malarvizhi, Chinnasamy Agamudai Nambi Pipul, Md. Muslim Uddin Ahmed Khan, Shereen Adamu, Adamu Abbas This study examined the effects of psychological well-being and social support on mental stress among university students in Malaysia, with self-esteem considered as a psychological mechanism in the proposed model. Mental stress has become an important issue in higher education because students often experience academic pressure, social adjustment challenges, financial concerns, and emotional demands. Drawing on Stress and Coping Theory, this research explained how internal psychological resources and external support systems might influence students’ ability to manage stress. A quantitative research design was adopted, and data were collected through a structured questionnaire distributed to university students in Malaysian higher education institutions. Convenience sampling was used because a complete sampling frame was not available. The required sample size was determined using G*Power analysis, which indicated a minimum of 222 respondents for the proposed model. The data were analyzed using SPSS and SmartPLS to assess the reliability, validity, and structural relationships among the constructs. This study contributed to the student mental health literature by providing a clearer understanding of the relationships among psychological well-being, social support, self-esteem, and mental stress, while offering practical guidance for universities, counsellors, and policymakers. Tecno Scientifica Publishing 2026-07-09 info:eu-repo/semantics/article info:eu-repo/semantics/publishedVersion Peer-reviewed Article application/pdf https://tecnoscientifica.com/journal/aibm/article/view/1206 10.53623/aibm.v1i2.1206 Advanced Industrial and Business Management; Volume 1 - Issue 2 - 2026; 130−143 3124-131X 10.53623/aibm.v1i2 eng https://tecnoscientifica.com/journal/aibm/article/view/1206/598 Copyright (c) 2026 H. M. Mahfuzur Rahman, Chinnasamy Agamudai Nambi Malarvizhi, Md. Muslim Uddin Ahmed Pipul, Shereen Khan, Adamu Abbas Adamu https://creativecommons.org/licenses/by/4.0

oai:oai.tecnoscientifica.com:article/1253 2026-06-30T00:43:05Z aibm:REV

Emerging Trends in Entrepreneurship and Business Development in the Philippines: A Review Dela Cruz, Juan Andreas Garcia, Maria Elena This narrative review synthesizes recent peer-reviewed literature on entrepreneurship and business development in the Philippines, focusing on micro, small, and medium enterprises (MSMEs) that constitute the backbone of the national economy. Literature was identified through searches of Google Scholar, Scopus, and Web of Science using keywords related to MSMEs, entrepreneurship, digital transformation, sustainability, financial inclusion, and entrepreneurship education in the Philippine context. Studies published primarily between 2017 and 2025 were considered, with priority given to empirical and review articles directly relevant to the Philippine setting. Drawing on this body of literature, the review identifies four interrelated trends shaping the Philippine entrepreneurial landscape: digital transformation and technology adoption, sustainable and green entrepreneurship, financial inclusion and access to capital with particular attention to women-led enterprises, and entrepreneurship education as a driver of entrepreneurial intention. The review highlights persistent structural barriers such as infrastructure gaps, limited digital literacy, and constrained access to formal financing, while also pointing to opportunities created by government programs, fintech innovation, and university-based entrepreneurship initiatives. The synthesis is supported by four summary tables and one illustrative figure. The review concludes with policy and practice implications for strengthening the resilience and competitiveness of Philippine MSMEs. Tecno Scientifica Publishing 2026-07-09 info:eu-repo/semantics/article info:eu-repo/semantics/publishedVersion application/pdf https://tecnoscientifica.com/journal/aibm/article/view/1253 10.53623/aibm.v1i2.1253 Advanced Industrial and Business Management; Volume 1 - Issue 2 - 2026; 144−157 3124-131X 10.53623/aibm.v1i2 eng https://tecnoscientifica.com/journal/aibm/article/view/1253/600 Copyright (c) 2026 Juan Andreas Dela Cruz, Maria Elena Garcia https://creativecommons.org/licenses/by/4.0

oai:oai.tecnoscientifica.com:article/1259 2026-06-30T00:43:05Z aibm:REV

Global Business Strategy in India: Market Entry, Competitive Dynamics, and Institutional Adaptation Mehta, Arjun Ramanathan, Priya Kulkarni, Rohan India has emerged as one of the most strategically significant destinations for global business, presenting multinational enterprises with a unique confluence of high-growth potential, institutional complexity, and socio-cultural heterogeneity. This systematic literature review synthesises extant scholarship on global business strategy in India, examining how multinational corporations navigate market entry modes, competitive dynamics, institutional voids, and sustainability imperatives within one of the world’s largest and most diverse economies. Following a structured database search and screening protocol we identify a final sample of 40 peer-reviewed sources, comprising 16 empirical and contextual studies published between 2010 and 2024 that directly examine multinational enterprise (MNE) strategy in India, and 24 foundational works in international business and institutional economics whose original contributions, though several predate 2010, remain the standard reference points for the theoretical frameworks applied throughout, organised into four principal thematic clusters: (1) market entry and ownership configurations, (2) institutional environment and regulatory adaptation, (3) competitive strategy and innovation management, and (4) sustainable and responsible business practices. Our synthesis reveals that successful international business strategy in India depends critically on institutional ambidexterity, localisation of value chains, and strategic partnerships that bridge formal and informal institutional gaps. We highlight a specific gap left open by prior single-theme reviews, the absence of any synthesis that integrates market entry, institutional adaptation, competitive strategy, and sustainability within a single contemporary account of India, and address it directly. The review contributes to international business theory by contextualising established frameworks within the Indian setting and proposes an integrative framework, detailed in Section 6, that explains how market entry, institutional adaptation, innovation strategy, and sustainability function as interdependent dimensions of MNE strategy in emerging markets. Tecno Scientifica Publishing 2026-07-13 info:eu-repo/semantics/article info:eu-repo/semantics/publishedVersion application/pdf https://tecnoscientifica.com/journal/aibm/article/view/1259 10.53623/aibm.v1i2.1259 Advanced Industrial and Business Management; Volume 1 - Issue 2 - 2026; 158−173 3124-131X 10.53623/aibm.v1i2 eng https://tecnoscientifica.com/journal/aibm/article/view/1259/606 Copyright (c) 2026 Arjun Mehta, Priya Ramanathan, Rohan Kulkarni https://creativecommons.org/licenses/by/4.0